A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers.