tag:blogger.com,1999:blog-30346489.post2668535395890240878..comments2023-12-21T15:56:20.502-05:00Comments on Flooring The Consumer: Social Media Series: Arun Rajagopal on Bridging New & OldCB Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-30346489.post-25711623152478569072009-02-17T11:22:00.000-05:002009-02-17T11:22:00.000-05:00Kami, you make important points about marketing an...Kami, you make important points about marketing and measurement - and the focus on a long term lens of relationship building. Thanks for adding to the discussion.CB Whittemorehttps://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-30346489.post-45864372236512336642009-02-13T10:13:00.000-05:002009-02-13T10:13:00.000-05:00Thanks for this great interview with Arun. I love ...Thanks for this great interview with Arun. I love learning about people that you see online from day to day but know little about.<BR/><BR/>Just to add some perspective. Like Arun, I think that social media is a communication channel, vs. a marketing channel, but that marketing is often effectively carried out through social media. I also think that it is okay to look at results when you are communicating through these channels. However, results also have to be looked at through a long term lens of relationship building in addition to the short-term results.<BR/><BR/>I just wanted to emphasize that marketing and measurement should not be thrown out entirely just because it is happening through social media tools. It should be approached in the context of the culture and with the goal of a two-way, mutually beneficial exchange.Kami Huysehttps://www.blogger.com/profile/13163475642992019069noreply@blogger.comtag:blogger.com,1999:blog-30346489.post-2999832270848099552009-02-12T21:59:00.000-05:002009-02-12T21:59:00.000-05:00Connie, I love that you've inspired Arun to take o...Connie, I love that you've inspired Arun to take on such a wonderful mission.<BR/><BR/>Thanks for sharing your thoughts.CB Whittemorehttps://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-30346489.post-50693805454107283842009-02-11T18:10:00.000-05:002009-02-11T18:10:00.000-05:00Excellent interview (not surprising, given the par...Excellent interview (not surprising, given the parties involved)! My takeaway is Arun's final thought: it's not the big brand or the fancy tools, it's about communicating with people as people, not just consumers. Proud to know you both.Anonymousnoreply@blogger.com