tag:blogger.com,1999:blog-30346489.post2086025298420229530..comments2024-03-20T11:22:09.369-04:00Comments on Flooring The Consumer: Are There Too Many Choices?CB Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-30346489.post-29396024189786461052007-01-13T14:16:00.000-05:002007-01-13T14:16:00.000-05:00Valeria, excellent points. The first falls into w...Valeria, excellent points. The first falls into what Schwartz describes as "satisficing". Age provides us with experience which -in my mind- means that we use better criteria for making decisions so the decisions are better. The second is the enormous opportunity that we have as marketers. I hope to address both of these points in my next post. Thanks!CB Whittemorehttps://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-30346489.post-67817608800631789892007-01-12T09:45:00.000-05:002007-01-12T09:45:00.000-05:00Another intriguing topic, thank you. Schwartz teac...Another intriguing topic, thank you. Schwartz teaches at the local Swarthmore College and I was familiar with his writing and thinking. Postrel's book was introduced to me by Dan Pink a few years ago. A couple of thoughts to consider:<br /><br />* we tend to edit down naturally as we progress in age, especially when encountering difficult circumstances (a divorce, a death in the family, an illness, etc.)<br /><br />* we as marketers, writers, bloggers, etc. have a moral (ethical) responsibility to filter the information so that when something is presented to the end reader/customer/user it has been considered and transformed by it passing through our thought process (skill, talent, training, etc. play here)<br /><br />So yes, providing a suggested way to navigate your store, book, body of work, interpretation is the reason why they're paying you (even attention is a form of payment) and you're serving them (customer, readers, etc.). <br /><br />The exchange them becomes valuable beyond experience to meaning. Together you can take the conversation (point of meeting) to the next level or a new place, as I'm fond of saying.Valeria Maltonihttps://www.blogger.com/profile/08231438022604527907noreply@blogger.com