tag:blogger.com,1999:blog-30346489.post5348723168599652099..comments2024-03-20T11:22:09.369-04:00Comments on Flooring The Consumer: Social Media Series: Lewis Green on Bridging New & OldCB Whittemorehttp://www.blogger.com/profile/03737846177421292411noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-30346489.post-84019465941411694522009-01-23T10:44:00.000-05:002009-01-23T10:44:00.000-05:00Jeff, thank you for sticking your neck out! In man...Jeff, thank you for sticking your neck out! In many ways, you equate "the conversation" with a strong service culture as we've not seen it before coming from marketers.<BR/><BR/>I also appreciate your amplifying Lewis' comment about social media being tools in service of marketing. <BR/><BR/>Thanks for adding your perspective.CB Whittemorehttps://www.blogger.com/profile/03737846177421292411noreply@blogger.comtag:blogger.com,1999:blog-30346489.post-71911358854916597302009-01-22T09:48:00.000-05:002009-01-22T09:48:00.000-05:00I'll stick my neck out, Lewis. I bet "the convers...I'll stick my neck out, Lewis. I bet "the conversation" may not really be a conversation at all. Externally, it will be about (marketers) speaking only when spoken to. Being truthful about your marketing statements and being forced to back up claims. It will be about discovery -- of products and services that have, in reality, always sucked or always provided <B>high utility and/or unique experience</B>. <BR/><BR/>I agree -- with few exceptions, value extraction from "all things social" will come from fewer of the self-proclaimed experts.<BR/><BR/>Keep up the good work, Lewis. I'd like to amplify your recent comment (and will elsewhere):<BR/><I><BR/>"... we don't define functional areas by the tools they use. So in a literal sense, there is no such thing as social media marketing, although it can be a tactical effort within Marketing."</I><BR/><BR/>Like a breath of fresh air!Jeffhttps://www.blogger.com/profile/08192066240878996161noreply@blogger.com