SAP Radio has a fascinating program whereby it invites 'game-changers' to participate in conversation about what's happening in the marketplace. In this article, I recap my experience when the topic was about retail experience:
I'd love to hear your thoughts.
Thanks for reading!
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Monday, March 04, 2013
Wednesday, February 20, 2013
Back to Basics in Business and at Retail
You might consider this a rant of sorts about the need for simplicity in life and business based on recent retail examples:
I'd love to hear your thoughts!
Thanks for reading.
Best,
C.B.
Tuesday, January 29, 2013
IKEA's Apple-Like Retail Experience
After visiting IKEA, I was struck by how Apple-like the retail experience was in an IKEA way. My observations appear in:
Do you agree?
Let me know.
Thanks for reading!
Best,
C.B.
Do you agree?
Let me know.
Thanks for reading!
Best,
C.B.
Friday, January 25, 2013
Customer Satisfaction: Assumption vs. Validation
Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction.
I'd love to hear your reactions.
What surprises have you encountered when you challenged your assumptions?
Thanks for reading.
Best,
C.B.
Tuesday, January 15, 2013
Customer Loyalty Blogs To Follow
Here are 5 marketing blogs with focus on customer loyalty that you'll enjoy!
Thanks for reading!
Best,
C.B.
Friday, January 11, 2013
Curious About the Future of Retail?
I'm always intrigued by reports exploring what's ahead for retail. PSFK does a terrific job which leads me to believe that you will get pleasure and insights from...
Let me know what you think!
Thanks for reading!
Best,
C.B.
Let me know what you think!
Thanks for reading!
Best,
C.B.
Wednesday, October 17, 2012
Showrooming Makes For Retail Innovation!
Given all of the talk about Showrooming and how it spells the end of the brick-and-mortar retail experience, I think you'll enjoy reading...
Wednesday, September 26, 2012
11 Ideas for Connecting With Customers....
How do you connect with customers?
Here are ideas I came across...
I'd love to hear what you think!
Best,
C.B.
Here are ideas I came across...
I'd love to hear what you think!
Best,
C.B.
Monday, August 27, 2012
Multitasking & Getting More Customers
I think you will enjoy this article about the critical art of juggling, and how to connect with customers:
I'd love to hear your reactions.
Best,
C.B.
I'd love to hear your reactions.
Best,
C.B.
Monday, August 13, 2012
World Class Great Customer Experience at Pike Place Fish Market
Knowing now what I've learned about creating remarkable customer experiences, I wish I could go back to the Pike Place Market to observe world class great in action! In the meantime, you may enjoy this article:
Thanks for reading!
Best,
C.B.
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