Tips for Getting More Customers, Inspired by Crocs

Are you customers of Crocs? I am and I love receiving their emails. They stop me in my tracks whether I'm in the market to buy shoes or not. They exude a strong personal touch that makes me want to stay connected with them.

Read my post to learn more:

Customers Are People: Tips For Getting More Customers!

Then, let me know what you think.

Best,

C.B.

Ecommerce Best Practices and the Online Retail Experience

I recently researched eCommerce best practices and detail them in the following blog article:

The Online Retail Experience: Ecommerce Best Practices

Have you come across best practices not covered here? Do let me know!

Thanks for reading.

Best,

C.B.

Happy Customers = Loyal Customers

For inspiration about customers, the customer experience and building loyalty, I recommend learning about 'Happy Customers Everywhere', the latest book by Columbia Business School's Bernd Schmitt, by visiting the following blog article interview:

Happiness and Customer Experience: Interview with Bernd Schmitt

How do you bring happiness to your customers?

Thanks for reading.

Best,

C.B.

JetBlue Airline and the Customer Experience

I had my first JetBlue experience traveling to/from Coverings 2012 in Orlando, Florida. It was memorable! In a good way!

Here is my summary:

JetBlue Reinvents Airline Customer Experience

Have you flown JetBlue? What did you think? Have you come across other examples of airlines reinventing the customer experience?

Thanks for reading!

Best,

C.B.

Tips for Connecting With Customers

Do you have time-tested tips for connecting with customers? I'd love to hear about them.

Here are some I gathered while at Surfaces:

Connecting With Customers: 4 Tips Based on Surfaces Highlights

Thanks for reading!

Best,

C.B.

The Shoe Lovers' Retail Experience: DSW

Are you familiar with DSW, also known as Designer Show Warehouse? It is 100% focused on shoe lovers. In the following article, I explore the DSW shoe lover retail experience:

DSW: a Retail Experience for Shoe Lovers

I'd love to hear your thoughts on DSW and the article.

Thanks for reading!

Best,

C.B.

Schmitt on Happiness and the Customer Experience

If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:

Happiness and Customer Experience: Interview with Bernd Schmitt

[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]

Best,

C.B.

Zappos Online: Powered by Customers!

My latest blog article explores Zappos Online. There, too, customers are at the forefront!

I invite you to read and share your comments.

Zappos' Online Retail Experience: Powered By Customers

Thanks! 

Best,

C.B.

How To Articulate Customer Expectations: Sandy Smith

If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers.

Simple click on the link to read the article:

Getting More Customers By Articulating Expectations: Sandy Smith

Thanks for reading!

Best,

C.B.

Design, Trends, Customer Experience: Wisdom from Cheryl Durst

If you enjoy reading about trends, and then thinking how they may affect the future, you'll enjoy this article.

Designing Customer Experience: IIDA's Cheryl Durst Talks Trends

Let me know what you think!

Best,

C.B.