Does 'Green' Feel Good? 5 Tips

Do you celebrate 'green' or are you skeptical? Here are 5 tips for ensuring that green feels good to you and your customers:

Sustainability and Flooring Marketing: 'Green Should Feel Good'

Thanks for reading!

Best,

C.B.

Retail Experience in the News: Link for Updates!

If you are looking for my weekly updates on Retail Experience in the News, you will find them on the Simple Marketing Now website.

More specifically, click on Retail Experience in the News on Flooring The Consumer.

Any questions or observations, please let me know.

Thanks for reading!

Best,

C.B.

Uniqlo's Retail Experience Offers 2 Business Marketing Ideas

I love coming across new retail experience examples, particularly when they offer ideas for reconsidering the tried and true... This latest blog article is inspired by Uniqlo which recently opened two stores in NYC, in addition to its SoHo store: on 5th Avenue and on 34th Street.

To read the article, click on...

Two Small Business Marketing Ideas From Uniqlo

Comments welcome!

Thanks for reading.

Best,

C.B.

How to Use eMail to Not Generate Retail Business!

Here is my latest post inspired by the onslaught of email messages I received from retailers over the holidays. Were you in the same boat? What did you think of the experience?

Check out How Not To Get More Business: 7 eMail Retail Experience Horrors! and let me know what you think... and what you would add to the list!

Thanks for reading.

Best,

C.B.

Megabus Inspired Customer Experience Musts!

Happy New Year 2012!

My newest post was inspired by my holiday travels to Washington, DC.  The article is titled MegaBus Customer Service Experience: Communication Matters and refers to three recommendations for ensuring a memorable customer experience.

I welcome your comments.

Best,

C.B.

Holiday 2011 Observations: NYC Retail Windows

I made it to NYC this weekend to experience the Holiday Retail Windows. Here are my observations for Holiday 2011:

Connecting With Customers: Holiday 2011 Observations

Enjoy and Happy Holidays!

Best,

C.B.

Car Dealers Connecting With Social Media

My latest blog post is titled Social Media Examples: Car Dealers.

It explores how the automobile industry, a needs-based industry - as are many nowadays - has traditionally communicated with customers and how social media could change customer dynamics and connections -- particularly at the dealer level.

After all, dealers - be they car dealers or flooring dealers - depend on customer relationships for success.

I'd love to hear what you think.

Best,

C.B.

Making the Most of Waiting Time to Connect With Customers

My latest blog article is live and addresses Waiting Time and making better use of it to connect with customers. I bet you have interesting examples - good and bad - you've come across.

Read Connecting with Customers: Maximize Waiting Time and let me know how you might take a negative - waiting around - and transform it into a positive.

By the way, you might also enjoy reading last week's Retail Experience in the News links for 12/2/11.

Thanks for reading!

Best,
C.B.

The Evolving Retail Experience - Online, In-Store

Have you thought how your in-store retail experience relates to your online experience? In Retail Experience Evolution: In-Store and Online I offer one scenario, inspired by last week's blog article.

Simply click on the click to read about Retail Experience Evolution. I'd love to hear your suggestions and observations.

Thanks for reading!

Best,
C.B.

Manny Llerena on the Retail Experience, Flooring and Marketing To Women

I'm delighted to share with you an interview with Manny Llerena, 30 year flooring veteran, who discusses with me the retail experience and marketing to women.

Please click on Marketing to Women, the Retail Experience, Manny Llerena and Flooring to read the entire interview.

Thanks for reading!

Best,
C.B.

P.S.: For those of you in the U.S., Happy Thanksgiving!