A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Knowing now what I've learned about creating remarkable customer experiences, I wish I could go back to the Pike Place Market to observe world class great in action! In the meantime, you may enjoy this article:
Are you customers of Crocs? I am and I love receiving their emails. They stop me in my tracks whether I'm in the market to buy shoes or not. They exude a strong personal touch that makes me want to stay connected with them.
For inspiration about customers, the customer experience and building loyalty, I recommend learning about 'Happy Customers Everywhere', the latest book by Columbia Business School's Bernd Schmitt, by visiting the following blog article interview:
If you feel strongly about delivering a Starbucks-like experience, you will enjoy Sandy Smith's breakdown of seven customer expectations. They will get you thinking and anticipating how to delight customers.
Whenever I come across signs of thoughtfulness in the retail experience, I appreciate it. In this article, I share with you examples from Zipcar [thank you, Gary Petersen!] and Nufloors Coquitlam in British Columbia [thank you, Cynthia Dean!].
I love coming across new retail experience examples, particularly when they offer ideas for reconsidering the tried and true... This latest blog article is inspired by Uniqlo which recently opened two stores in NYC, in addition to its SoHo store: on 5th Avenue and on 34th Street.