Here is my latest post inspired by the onslaught of email messages I received from retailers over the holidays. Were you in the same boat? What did you think of the experience?
Check out How Not To Get More Business: 7 eMail Retail Experience Horrors! and let me know what you think... and what you would add to the list!
Thanks for reading.
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Flooring The Consumer on Simple Marketing Now
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Monday, January 09, 2012
How to Use eMail to Not Generate Retail Business!
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB