If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:
Happiness and Customer Experience: Interview with Bernd Schmitt
[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Monday, April 30, 2012
Schmitt on Happiness and the Customer Experience
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB