I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them?
Here are some thoughts on the matter triggered by a visit to Las Vegas.
Let me know what you think!
Thanks for reading.
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Tuesday, May 14, 2013
When Customers Face Sensory Overload...
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