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Tuesday, February 18, 2014

Your Online Experience: Is It Visual?

The online visual focus is increasing. Have you noticed? Particularly if you're in a business where pictures are worth a thousand words. How are you adapting? What have you changed?

Here are my thoughts on the subject:


I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.

Thursday, November 21, 2013

Create Content With a Point-of-View!

Do you find yourself yearning for or craving good stories from the companies you buy from? I do. I love Trader Joe's and Zappos for those reasons. Their provide brilliant content which absolutely reinforces what they are about. Patagonia is one of those companies and here's perspective on how they do it:


I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.


Monday, September 30, 2013

Customer Loyalty Resources

How important is customer loyalty to you? Assuming it is, you may enjoy learning about 5 customer loyalty resources:


I'm very proud to say that I'm included in the list. :-)

I'd love to hear what you think.

Thanks for reading.

Best,

C.B.

Tuesday, August 13, 2013

How Much Do You Consider Your Customers's User Experience?

From 'walking in her shoes' to truly experiencing an online user experience, it's not too far-fetched! Here is an account of what my dad and I experienced:



I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.


Tuesday, July 23, 2013

What Matters for the Customer Experience?

Following up on the last article assessing the state of customer experience, I think you'll enjoy:


Let me know if you think these trends still hold, and whether you've noticed new ones emerging.

Thanks for reading.

Best,

C.B.



Tuesday, July 09, 2013

Assessing the Customer Experience in 2013

Here we are at the midpoint for 2013, just in time for assessing the customer experience.

Here's perspective on that topic:


Do you agree? Disagree? Is the year shaping up to be what you expected?

Let me know!

Thanks for reading.

Best,

C.B.

Tuesday, June 18, 2013

Bathrooms and the Retail Experience

Surely, you're aware that I pay attention to bathrooms given how much I believe they affect the retail experience. Imagine my delight when I cam across corroboration!


I'd love to hear what you think!

Thanks for reading.

Best,

C.B.

Tuesday, June 04, 2013

How FLOFORM Countertops Uses Social Media

There's nothing better than real life examples of how businesses use social media to connect with customers. Here's an article about FLOFORM Countertops:


I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.


Tuesday, May 14, 2013

When Customers Face Sensory Overload...

I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them?

Here are some thoughts on the matter triggered by a visit to Las Vegas.



Let me know what you think!

Thanks for reading.

Best,

C.B.

Monday, April 22, 2013

Online or In-Store? Reinventing the Customer Experience

There's so much to be admired about the physical in-store retail experience! At the same time, there's so much painless efficiency in the online experience... Here are my thoughts about possibly reinventing the customer experience:


What are your thoughts? Let me know in the comments here or on the original article.

Thank you for reading!

Best,

C.B.
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