This is exciting news for flooring consumers!The June 12/19, 2006 issue of Floor Covering News includes an article titled "Women of Flooring America Making Their Mark", featuring 6 women members of the Flooring America/Flooring Canada [a division of CCA Global Partners] who are truly committed to meeting the needs of their consumer:
Genie Shupe, owner of Riteway Flooring America in Durango, CO
Maxine Schneider, owner of Schneider's Flooring America in Vernon, CT
Judith Huck, owner of Classique Floors in Portland, OR
Renee and Tracy Gardner, owners of Gardner's Flooring America in Topeka, KS
Suzanne Brown, president of Dobson Floors in Farmers Branch, TX
These women are not only active in shaping the vision of the buying group, but they also totally identify with how women shop for flooring.
The article can be viewed at this link.Please share the news that consumers in the market for flooring should check out these stores - they 'get' the consumer!
Tags: flooring, Flooring America, marketing to women
2 comments:
I'm so glad I stumbled upon this. I so agree. Usually, it is the woman who is the key decision maker on flooring. Flooring tends to be a make dominated business and it shouldn't be given the key target. It's nice to see some other woman owned flooring businesses here.
Debbie,
I'm so glad, too! These are some top knotch women who are truly reinventing the flooring retail experience.
Thanks for visiting!
Best,
CB
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