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Thursday, January 18, 2007

The Power of Community - 150 Top Marketing Blogs

While in Atlanta this week, I routinely checked my Technorati links and came across Todd And's Power 150 Top Marketing Blogs. And, guess what? I found Flooring The Consumer listed among the Power 150! I investigated further....

Todd has developed an interesting algorithm to come up with the listing - it's based on Google PageRank, Bloglines Subscribers, Technorati Ranking and ... the special secret ingredient: Todd And Points. Add that all up, and Flooring The Consumer comes in at 112 with a generous 11 out of 15 Todd And Points. How cool is that? Thanks, Todd!

What is particularly engaging about The Power 150 is that Todd includes an RSS subscription button - so it's easy to connect with new marketing blog discoveries.

In looking over the whole list, I'm speechless at the effort The Power 150 took to create. I wondered what inspired him, and came across The Power 150 - America's Top Marketing Blogs - the post in which he announces The Power 150 and his source of inspiration, The MarCom 100, a Dutch listing of top marketing blogs.

The sheer dedication, inspiration and passion that Todd demonstrates with The Power 150 brings to mind the amazing Z-list collage that Sandy Renshaw from PurpleWren created [see Sharing the Z-List]. As you can see here and on my sidebar, it, too, is engaging and demonstrates a similar commitment to community building and connection creation. [For more on the Z-list, read Extending bZZZ.]

Imagine developing this level of community within your business, and offering your customers a similar level of connection. Isn't it powerful, meaningful and memorable? Have you tried anything like this in your retail organization? I'd love to hear about it.

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