Can you believe this amazing 2008 Presidential Election and all of the firsts that it represents including the role that social media played? It's sure to have implications for marketing.
The other first has to do with the extensive use of social media. Everything leading up to and winning the election made use of social media as Josh Bernoff describes in his post Barack Obama, will you tap the groundswell? It's even starting to look like solving many of our country's problems will also make use of social media [see Change.gov].
Arianna Huffington put social media and the elections into perspective for me when I heard her speak at the MarketingProfs Digital Mixer. Were you aware that in 2004 -when we last had a Presidential election- neither YouTube nor Huffington Post existed, and Facebook had limited relevance?That's very recent history. I only became fully engaged in social media in 2006. I was aware of and monitoring it in 2005, with peripheral awareness in 2004. But, still.
In my next few posts, I will share with you observations from a recent Columbia Business School Alumni Club of NY event about social media and the presidential elections, a Fall BRITE '08 presentation during which we learned more about MyBo.com, and marketing lessons drawn from this Election.