I am excited beyond belief: I will be attending MarketingProfs Business-to-Business Forum 2009 taking place June 8-9 in Boston, MA. What about you?If you're still on the fence, will you join me? If you use discount code EPRT9, I can offer you - on behalf of MarketingProfs - a $200 discount. Not bad, eh? Now, you have no excuse. Please come!
As is the norm for MarketingProfs events, this one will be chock full of valuable learnings, insights, interactions and inspiration.
For one thing, we get to hear Barry Schwartz [remember the The Paradox of Choice: Why More Is Less ? I've only addressed that topic a few times here... in Are There Too Many Choices?, The Problem With Too Many Choices - And The Opportunities,A Transcultural Perspective On The Retail Experience, Musings on Choice, Culture and the Retail Experience, and Lost in the Supermarket] and learn about The New Model of Innovation from Steven Berlin Johnson.
The B2B Forum will focus on three key areas - all equally relevant given the environment, the state of business and the rapid pace of change we are living with:
1. Integrating your marketing programs for better results,
2. Measuring and evaluating your marketing programs to prove ROI, and
3. Keeping your customers and prospects engaged.
Check out the program for yourself. As usual, I will have to make some tough decisions....
But, if you join me we can make the tough decisions together and divide and conquer so we don't miss out on a single aspect of this amazing event.
MarketingProfs, here I come and I can't wait!
Are you with me?
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