What's next for retail? How to reinvent the mall experience? How to adapt to 'changing consumer attitudes about consumption' and the desire for more sustainable environments? Start by reading the article Allison Arieff from The New York Times wrote on 6/1/09. It's titled Rethinking the Mall and reviews entries to the inaugural ICSC Future Image Architecture Competition.
In addition to validating previous posts like Injecting New Life Into Dead Malls, Getting Ahead By Being Local and Retail Experience of the Future, what I appreciate from this article is that there's wonderful creativity yet to be uncovered at retail. And, although about malls and rethinking the mall experience, the learnings, observations and possibilities from this article are much wider-reaching. They are relevant to any retail experience.
I don't think that the Sears new test concepts [see Sears tests MyGofer prototype store in Joliet] is the answer.
The question then becomes: how do you socialize YOUR retail space -- regardless of the product category?----------------------
Other posts that address 'Rethinking the Mall':
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