Flooring The Consumer on Simple Marketing Now

Please visit Flooring The Consumer's new home on SimpleMarketingNow.com where you can subscribe to receive updates to blog articles in real time!

Wednesday, March 17, 2010

Win-win Retail Experience

Best Buy: win-win retail experienceMeet the needs of your most demanding customers - i.e., women - and you can be assured that you will also delight the rest of your customer base. In other words, win-win retail experience, right?

That's what Best Buy discovered as detailed in Best Buy, Minneapolis, Equal Opportunity from VMSD 11/2008.

Per the article, "Best Buy research found that the female audience influences 89% of all technology purchases." The company started to pay attention to what women customers and employees shared about the retail experience and the result was a complete store redesign.

Best Buy Retail Store Experience Insights:

+ Add carpet.
+ Make the color scheme more reminiscent of a home setting [i.e., warmer tones]
+ Improve the bathrooms [yes!]
+ Improve the lighting [i.e., make it more home-like]
+ Make it less noisy [another area where carpet helps]
+ Improve the navigation
+ Make sure lines of sight aren't obstructed
+ Educate through demonstration [i.e,. create experience zones]

Best Buy discovered a total win-win retail experience. Yes, that's electronics. But, it's just as relevant to flooring and other categories.

So, how might you transform your retail experience into win-win?


Image Credit:
The Mind's Eye - Virtual Visual Merchandise Planning - Best Buy

2 comments:

Post a Comment

Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

Related Posts Plugin for WordPress, Blogger...