That's what Best Buy discovered as detailed in Best Buy, Minneapolis, Equal Opportunity from VMSD 11/2008.
Per the article, "Best Buy research found that the female audience influences 89% of all technology purchases." The company started to pay attention to what women customers and employees shared about the retail experience and the result was a complete store redesign.
Best Buy Retail Store Experience Insights:+ Add carpet.
+ Make the color scheme more reminiscent of a home setting [i.e., warmer tones]
+ Improve the bathrooms [yes!]
+ Improve the lighting [i.e., make it more home-like]
+ Make it less noisy [another area where carpet helps]
+ Improve the navigation
+ Make sure lines of sight aren't obstructed
+ Educate through demonstration [i.e,. create experience zones]
Best Buy discovered a total win-win retail experience. Yes, that's electronics. But, it's just as relevant to flooring and other categories.
So, how might you transform your retail experience into win-win?
The Mind's Eye - Virtual Visual Merchandise Planning - Best Buy