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Thursday, April 22, 2010

Flooring eNewsletter #2 From Simple Marketing Now

Simple Marketing Now Flooring eNewsletterI'm pleased to share with you the latest issue of my Simple Marketing Now Flooring eNewsletter! Comments, feedback and suggestions are welcome!


And, Happy Springtime!

Based on discussions at Surfaces, many of you are experimenting with and implementing new approaches for connecting with customers. Which are you having the most success with? How are you adapting the rest of your business strategy to take into account your successes? I’d love to hear your stories.

By the way, my visit to Zappos HQ during Surfaces has so far inspired one Floor Covering Weekly column – “Powered by service” - and two blogposts – Zappos & Service and Zappos Embodies Customer Service.

Flooring in the News!

The Carpet and Rug Institute Blog just celebrated its first blog birthday! Please join me in congratulating Bethany Richmond, James Beach and all of the CRI Blog contributors.

In the latest update to The DOMOTEX Blog, Katherine Léon announces an event being held in Dalton, GA on 4/27/10. Titled Expanding Your Flooring Business In The International Marketplace, it features industry experts. For more information about the workshop, click on this link.

The Social Flooring Index is being updated. So far, Twitter and Facebook listings for April 2010 are available. If you notice any accounts missing, please let me know.

The Floor Covering Institute Blog welcomes new members Donato Pompo and Ruud Steenvorden.

Care to practice your Twitter skills? Join @DaveTalkFloor and @CBWhittemore on Twitter. Use #TalkFloor to ask questions. Or, simply listen to our TalkFloor interview series. Click on this link for information – including show notes – on the first two segments: What is Twitter & Why Should I care? Then, when you’re ready, let me know… and we can tweet!

How do customers find you? How do you connect with them?

How do you ensure that customers find you and your business? Once they have found you, how do you go about connecting with them?

The solution calls for plenty of traditional elements – from talking to people ‘belly to belly’ as Big Bob’s Scott Perron says, to ensuring that your brand is relevant to your audience as Brand Biz’s Paul Friederichsen urges.

It also calls for digital and social solutions to reach customers where they increasingly spend time – online, on social networks – doing research in anticipation of making purchase decisions.

That’s what Scott, Paul and I will address at Coverings 2010 in Orlando on Friday 4/30/2010 from 8:30am to 11:30am when we present Marketing in a Recession 101. We hope you will join us! Click here to read the Coverings press release.

Other happenings in Orlando: The Luxury Marketing Council Orlando has invited me to discuss marketing to women, the retail experience and developing community in a presentation titled “Flooring The Consumer: Developing Community & Delivering Wow!” on 4/28/2010. Click here to read the press release.

Thank you for reading!

Warm & Simple Regards,

Christine B. Whittemore
Chief Simplifier
Simple Marketing Now LLC


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