I made it to NYC this weekend to experience the Holiday Retail Windows. Here are my observations for Holiday 2011:
Enjoy and Happy Holidays!
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Monday, December 19, 2011
Holiday 2011 Observations: NYC Retail Windows
Monday, December 12, 2011
Car Dealers Connecting With Social Media
My latest blog post is titled Social Media Examples: Car Dealers.
It explores how the automobile industry, a needs-based industry - as are many nowadays - has traditionally communicated with customers and how social media could change customer dynamics and connections -- particularly at the dealer level.
After all, dealers - be they car dealers or flooring dealers - depend on customer relationships for success.
I'd love to hear what you think.
Best,
C.B.
Monday, December 05, 2011
Making the Most of Waiting Time to Connect With Customers
My latest blog article is live and addresses Waiting Time and making better use of it to connect with customers. I bet you have interesting examples - good and bad - you've come across.
Read Connecting with Customers: Maximize Waiting Time and let me know how you might take a negative - waiting around - and transform it into a positive.
By the way, you might also enjoy reading last week's Retail Experience in the News links for 12/2/11.
Thanks for reading!
Best,
C.B.
Read Connecting with Customers: Maximize Waiting Time and let me know how you might take a negative - waiting around - and transform it into a positive.
By the way, you might also enjoy reading last week's Retail Experience in the News links for 12/2/11.
Thanks for reading!
Best,
C.B.
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