If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:
Happiness and Customer Experience: Interview with Bernd Schmitt
[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Flooring The Consumer on Simple Marketing Now
Please visit Flooring The Consumer's new home on SimpleMarketingNow.com where you can subscribe to receive updates to blog articles in real time!
Monday, April 30, 2012
Schmitt on Happiness and the Customer Experience
Monday, April 02, 2012
Zappos Online: Powered by Customers!
My latest blog article explores Zappos Online. There, too, customers are at the forefront!
I invite you to read and share your comments.
Best,
C.B.
I invite you to read and share your comments.
Thanks!
Best,
C.B.
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