A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
It's funny how much technology has changed the way we comunicate with customers. Anyway I find that social media can really help understand what people are sayong about your brand.. for those large and well known brands especially..
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4 comments:
re: #5. Whatever happened to hand-written notes? I don't even use sticky notes anymore...Thanks for sharing this post :)
It's funny how much technology has changed the way we comunicate with customers. Anyway I find that social media can really help understand what people are sayong about your brand.. for those large and well known brands especially..
Rachel, did you know that there are digital sticky notes? They're personal reminders, though, rather than notes for the recipient.
Hand written notes really stand out given how few people send/receive.
Thanks for your comment.
Best,
CB
Ibukun, good point! Technology has made individual voices stronger and more distinct.
Thanks for visiting.
Best,
CB
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB