A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction.