For those of you in the NYC area, the Columbia Business School Alumni club of New York is sponsoring a very exciting panel discussion called Marketing To The Sexes on Thursday, October 12th, 2006 from 6pm to 8pm.Here is a writeup on the event:
What We Can Learn from Changes in Gender Roles and Buying Behavior
Since the days of only "pink or blue" brands are over, both male and female roles are changing and many brands have had to adjust. The question is, are the distinctions between men and women widening, narrowing - or both? Which brands have successfully ridden the tide and which have fallen under? What does the new gender equation mean for marketing today?
For anyone with a product or service that appeals differently to men and women, come learn how successful marketers target, develop and communicate differently for optimal results. Understand what works and what falls flat. Gain valuable perspective from leading brands in diverse categories.
The panel will be moderated by Alpa Pandya, Managing Director for Strategy at Sterling Brands and includes:
- Anthony Cirone - Global Brand Development Director, Dove Body Care, Unilever
- Barry Herstein - SVP, International Payments & Communications, American Express
- Joanne Hsieh, class of '03, Director of Strategic Planning & Business Development, MAC Cosmetics
- Bernice Kanner - Author, How to Reach the Hearts and Minds of Today's Most Coveted Consumer -Women
- David Lang - Senior Partner, Director of Programming, Mindshare Entertainment, representing 13 of the top 20 worldwide advertisers including Axe men's fragrances.
- Dario Spina - SVP Marketing, Spike TV
I'm looking forward to this event as it will be a fabulous opportunity to explore marketing to women and the buying perspective from a range of perspectives. I hope to see you there!
Tags: Dove, Sterling Brands, American Express, Columbia Business School, MAC Cosmetics, marketing to women, Bernice Kanner, Mindshare Entertainment, Spike TV, buying experience
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