Roller coaster originally uploaded by Lava.
If you find yourselves in New York City on November 3, 2006, consider attending the Columbia Business School Marketing Association of Columbia's 2nd annual Marketing Conference .
This year's conference addresses a topic that is garnering increasingly more attention from the news and the marketplace: “From Tuning In to Plugging In: The Future of Integrated Marketing.”
Organizers expect over 350 faculty, alumni, students and prominent leaders from the marketing field to address the theme and describe the conference as follows:
The rise of interactive and new media marketing has brought new challenges to companies. Creating, building, and differentiating brands have never been more difficult. Heightened consumer fragmentation and empowerment are challenging marketers to create innovative marketing strategies that extend beyond traditional television, print, and radio media. Then there's the hype of non-traditional approaches – Internet, guerilla, viral, product placement, and interactive marketing – and the expectation that brands require an alternative marketing strategy to succeed. So what's fact and what's fiction? What works, what doesn't, and what's next?
The conference will meld the new and the old to explore how companies create effective marketing strategies by leveraging traditional and unconventional marketing approaches. We invite you to join this forum to explore the latest trends and research in the field, and foster personal and professional networks.
It's a stellar lineup of speakers and panelists, with a few more to be finalized:
- Richard Lenny Chairman, President and Chief Executive Officer, The Hershey Company
- Shelly Lazarus Chairman and Chief Executive Officer, Ogilvy & Mather Worldwide
- Shawn Gold Chief Marketing Officer, MySpace.com
- Dany Levy Founder and Editor-in-Chief, DailyCandy.com
In addition to keynote addresses, the conference will feature two panels:
- The Age of Consumer Generated Content
- Creating a Winning Brand: Integrated Marketing Done Right
This should be a fascinating and thought-provoking event!