Do you remember, back in October, hearing about Blog Action Day, a really exciting and inspiring undertaking that literally involved people from around the entire globe all thinking, talking and writing about the same subject on the same day?
In my post - Blog Action Day For The Environment - I mentioned the Energy Star Pledge to replace existing light bulbs with CFLs.
Well, back in November, my company's Ultron carpet fiber division attended Greenbuild 2007 in Chicago. During that show, we announced our participation in the Energy Star Change A Light Pledge and handed out CFLs with the button pictured here.
"Light Your Path With The Power of One" it says. Because we can each individually make a difference.
I've made my pledge. Have you? Would you join us in the Energy Star Change A Light Pledge?
Once you sign up and pledge, you will be invited to receive seasonal newsletters with energy-saving reminders from ENERGY STAR. You can also take the interactive room-by-room tour of ENERGY STAR AT HOME to learn more about "what you can do to save energy, money and help protect our environment in your own home." [The tour is a bit clunky, but interesting to check out.]
Join us, and let's each start making a difference together.
Thank you!
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A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Thursday, December 13, 2007
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