Not at the inaugural M2W conference, but shortly thereafter at a 2005 ANA event in NYC [note membership requ'd to access archives], then at a Columbia Women in Business event and another ANA event all about marketing to [and with] women I saw Mary Lou in action, sharing case studies and perspectives. I'll try to track those notes down to share them here.
At all of these events, I've been taken with how insightful and grounding her perspective is. In the introduction to her 2003 book Just Ask a Woman: Cracking the Code of What Women Want and How They Buy, Quinlan says "I believe in marketing with women, treating them as business partners and listening to them throughout every step of the marketing process. The greatest marketers are not the best sellers or talkers. They are the best listeners."
In her book, Quinlan identifies and develops seven themes all based on the careful listening she has done over the years [interesting how the number 'seven' crops up here as well as with Grant Schneider's 7 New Rules for Marketing to Women]:
+ HT: She's super-stressed, time-pressured and has no time to waste.
+ HT: Technology has allowed her to minimize undesired contact in her busy life, even with overly chatty family members.
+ HT: She loves the independence of searching her way, no matter how much sifting and time it might take.
On top of that, if you figure out how to satisfy your most demanding customer, you can rest assured that you will exceed the needs of those other important customers responsible for the remaining 15%....