September represents such a time of transition here in the Northeast. From vacation to back-to-school, from warm to cool, from outdoor-relaxed-living to indoor-more-serious-pursuits...
It also marks the beginning of many firsts. I attended my first back-to-school night at my daughter's school and met her first grade teachers. I've watched her first three soccer practices and am readying myself for the first 6pm game on Friday evening. So far, no rain - just seasonably cool. Does that mean ski pants or just jeans for me? Definitely socks, probably not yet a hat.
Fall has officially arrived. Even the trees are cooperating with a few magical suggestions of orange and red...
Time, then, for The Carpetology Blog Roundup for September, 2008!
[If you are new to Flooring The Consumer, The Carpetology Blog is the official Wear-Dated blog about all things carpet... design, inspiration, care and stories carpet-related. Please do check it out and let me know what you think... ]
During September, here's what happened at The Carpetology Blog...
First, I'm most proud that Carpet and The Carpetology Blog Are On a Roll! Why? Because carpet and the stylishness of carpet are in vogue. Have you noticed? The Baltimore Sun certainly has. I'm not too surprised as I've been having a field day getting up-close-and-personal with more fashionable carpet styles than I ever expected to! Consider a 'Tailored Frieze' Carpet Style. For that matter, check out A Foot's Perspective - Episode 12. I love what my Mom created with two different carpet styles.
What's particularly exciting is that consumers are rediscovering the brilliantly stylish output of the many creative and talented people who contribute to the flooring industry. It's definitely time to banish the boring sea of carpet sameness! Consider this example of intense creative inspiration: Nature Inspires Invision's Altered Elements Carpet Collection. Or, what about the sources of trend concepts that go into colors and carpet style trends - as Ann Hurley describes in A Foot's Perspective - Episode 13 about Maison & Objet. Those types of observations are what led to Black Around The World which is one part of Color Folio 2008: A Field Guide to Color Around The World.
In addition to celebrating the stylishness of carpet, I decided to feature the FCIF and draw attention to what The Floor Covering Industry Foundation does.
Fall can mean allergies, which may lead to lots of advice -- some good, some not-so-good. Carpet advice relating to allergies often falls in the not-so-good category which Paul Friederichsen addresses in Beware of Autumn Allergens… Advice for Carpet.
As you walk through your children's schools, do appreciate the good that carpet offers when Carpet Goes Back to School. I noticed carpet in two sections of my daughter's classroom: one in the reading nook and another in a collaborative work area. In both cases, the carpet defined the space, added to the intimacy of the space and improved the acoustics.
There's humor - Bud Light Does Carpet - and I hope you are following the Red Carpet Reporter Contest results. If not, then Meet Red Carpet Reporter Franchesca Ramsey.
Finally, if you haven't already, Please Vote For Us! Vote For Carpet! The Forrester Groundswell Award entries are still available for voting and comments until late October. [Here's my original entry: My Forrester Groundswell Awards Submission and another plea to Please, Will You Review Our Groundswell Entry?]
Thanks for reading.
Have a wonderful October!
Previous Updates:
+ The Carpetology Blog Roundup - August 2008
+ The Carpetology Blog Roundup: July 2008
+ The Carpetology Blog RoundUp - June 2008
+ May Carpetology Update
+ Carpetology Update - April 2008
+ The Carpetology Blog Update for March
+ The Carpetology Blog Update
+ Big News: The Carpetology Blog
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A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Tuesday, September 30, 2008
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