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Thursday, October 15, 2009

Blog Action Day 2009: Climate Change & Retail Experience

Blog Action Day #BAD09It's Blog Action Day 2009. The topic: Climate Change. One that seems so much bigger than any one person that an immediate reaction is to simply ignore it.

Imagine, though, if you could make a difference today and into the future starting with small steps within your control.

Perhaps by making your children aware of Climate Change and helping them figure out how to be part of the solution. That I discuss today on the Smoke Rise & Kinnelon Blog where I share some of what our local school does to raise awareness and develop leaders [see Blog Action Day 2009: Climate Change & Kiel School].

Another is to Simplify and encourage creativity around Climate Change. That's what I explore today on The Simple Marketing Blog in Blog Action Day: Climate Change Simplified.

But, there's another angle that is particularly relevant to the consumer retail experience.

That is creating conversation around the topic of Climate Change with customers and employees, generating discussing about what practices work and don't work within your organization and for your customers, and then jointly brainstorming for solutions. Crowdsourcing, if you like, or even co-creating solutions.

For example:

1. What about recycling? How active are you personally, your business offices and your store in recycling paper, cans and bottles?

2. Can you eliminate instances of styrofoam? And bottled water? Can you use mugs and glasses instead? Give out reusable bottles for drinking water out of? Brand them with your name.

3. What about the packaging around your products? Can it be minimized? Eliminated? Reduced? Reused? Recycled?

4. Can you encourage carpooling? Walking to work? Bicycling?

5. What about how you schedule visits to customers? Can you do that more efficiently?

6. From a product offering perspective, have you considered that better quality products tend to be more durable which means that customers won't be replacing [and sending to a landfill] products as frequently? Which gives you the opportunity to establish a longer term relationship around product care and maintenance...

What other ways can you think of for supporting climate change, becoming part of the solution and making it part of your retail experience?

My previous Blog Action Day posts:
+ 2007: Blog Action Day for the Environment
+ 2008: Blog Action Day for Poverty

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4 comments:

Anonymous said...

this video shows how global warming can be solved, but it needs your help
http://www.youtube.com/watch?v=3Q2rYrp9N4w

C. B. Whittemore said...

Anonymous, thanks for sharing your video which offers an amazing solution to solve global warming. Given that it's snowing now, a little equatorial heat sounds perfect.

E-procurement software said...

In the grocery store nearby our house, they will give you an option to purchase their "save the earth" green colored cloth bag and that's where they will place your purchased products. And then every time you buy anything from the store and you bring the "save the earth" bag with you, you get to have discounts. This is their way of sharing their contribution to save the earth from global warming. About three weeks ago, we were hit by two very strong storms. We never had that in decades. They left our country with still so many flooded areas, a lot were homeless and lost so many loved ones. Until now, we are still sweeping the streets from mud and tons of ruined appliances drowned from the flood. The effects of those twin storm were devastating. It's not wet season for us here, but we we were informed that we are still expecting four more storms on this last quarter of the year. And just this morning, local news says, weeks from now, we are expecting a strong earthquake to hit the metro city including the nearby provinces. This is the same Metro city hit by the twin storms. And the news says its all because of global warming/climate change. Im blithely about the issue before, but when the twin storm hit us plus all the bad news, I thought, I must do something too. To solve the global warming problem, it must be stormed at the national and international levels.But the total success is built upon the action of every individual, regardless of nationality, to conserve energy and live in a greener, cleaner community.
Happy BLoG AcTioN wEeK! :-)

C. B. Whittemore said...

E-procurement software, thanks for sharing your story. You have truly been pounded in a short period of time! What you describe and what we see with an event like Blog Action Day or Week is that it is possible to make a difference one individual step at a time. We are all part of the solution. I wish you the best of luck.

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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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