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Thursday, October 15, 2009

Blog Action Day 2009: Climate Change & Retail Experience

Blog Action Day #BAD09It's Blog Action Day 2009. The topic: Climate Change. One that seems so much bigger than any one person that an immediate reaction is to simply ignore it.

Imagine, though, if you could make a difference today and into the future starting with small steps within your control.

Perhaps by making your children aware of Climate Change and helping them figure out how to be part of the solution. That I discuss today on the Smoke Rise & Kinnelon Blog where I share some of what our local school does to raise awareness and develop leaders [see Blog Action Day 2009: Climate Change & Kiel School].

Another is to Simplify and encourage creativity around Climate Change. That's what I explore today on The Simple Marketing Blog in Blog Action Day: Climate Change Simplified.

But, there's another angle that is particularly relevant to the consumer retail experience.

That is creating conversation around the topic of Climate Change with customers and employees, generating discussing about what practices work and don't work within your organization and for your customers, and then jointly brainstorming for solutions. Crowdsourcing, if you like, or even co-creating solutions.

For example:

1. What about recycling? How active are you personally, your business offices and your store in recycling paper, cans and bottles?

2. Can you eliminate instances of styrofoam? And bottled water? Can you use mugs and glasses instead? Give out reusable bottles for drinking water out of? Brand them with your name.

3. What about the packaging around your products? Can it be minimized? Eliminated? Reduced? Reused? Recycled?

4. Can you encourage carpooling? Walking to work? Bicycling?

5. What about how you schedule visits to customers? Can you do that more efficiently?

6. From a product offering perspective, have you considered that better quality products tend to be more durable which means that customers won't be replacing [and sending to a landfill] products as frequently? Which gives you the opportunity to establish a longer term relationship around product care and maintenance...

What other ways can you think of for supporting climate change, becoming part of the solution and making it part of your retail experience?

My previous Blog Action Day posts:
+ 2007: Blog Action Day for the Environment
+ 2008: Blog Action Day for Poverty

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