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Wednesday, October 28, 2009

Charmin & Bathroom Blogfest 09

Charmin, Garden State MallWhat would a Bathroom Blogfest be without Charmin? I, for one, can't imagine it...

Since first discovering Charmin's Times Square Pottypalooza - unfortunately too late for the first Bathroom Blogfest in 2006, I've enjoyed monitoring their enthusiastic activities.

I referred to them in Pounding Las Vegas Pavements [here is the link to David Polinchock's article Charmin Bathrooms in Times Square on FutureLab].

And in Brand Manifestations In The Bathroom: Advertising...

And Bathroom Blogfest '08 - Advertising.

Garden State Mall bathroomsI continue the Charmin tale here for Bathroom Blogfest '09.

Interestingly, it starts back in May 2009 when I met Damien Patton for lunch at The Garden State Mall in Paramus, NJ.

I decided to use the ladiesrooms there and had the ultimate Bathroom Blogfest retail experience moment!

Essentially, it was a Pottypalooza moment.

I couldn't get enough of the amazing creativity, delicious humor and marvelous playfulness of the Charmin redefinition of what is typically a blandly utilitarian experience.

Garden State Mall ladiesroomsI snapped photos.

I wandered from stall to stall.

Each had a different theme.

Each had different details.

Even the stall doors contributed to the experience.

Now, step back. To create this delicious effect, Charmin used wallpaper.

Yes, wallpaper of high resolution photos of marvelous bathrooms.

Definitely clever, but not super high-tech.

What a terrific solution for transforming an otherwise bland space.

Garden State Mall Charmin LadiesroomsIs this an idea you might be able to implement in your retail space?

I bet it would generate conversation...

In other conversation-generating news, P&G is looking for Bathroom Bloggers. More specifically, the company is searching for five dedicated and enthusiastic "Charmin Ambassadors" to "work in the Charmin Restrooms in Times Square from Nov. 23 to Dec. 31. Job requirements include interacting with hundreds of thousands of bathroom guests, maintaining their own blogs and content on Charmin-branded Web sites and popular social media sites, and sharing family-friendly video from the restroom space and surrounding areas."
Garden State Mall Charmin ladiesrooms
The Charmin 2009 campaign is called Enjoy the go.

Learn more by visiting the EnjoyTheGo website.

If you apply, would you let me know? I'd love to hear about your experience.

Particularly if you're chosen...

But, even if you aren't.

I'm so pleased to share Charmin news with you during Bathroom Blogfest 09!


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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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