Retail Experience in the News - 3/11/11

Did you miss last week's issue? I hope so! Here is the March 11, 2011 issue of Retail Experience in the News...  recapping the latest articles and links shared on Twitter with the #retailexp hashtag this past week. Lots of good resources here!

Retail Experience and Customer Service

• You should definitely be thinking about how to SIMPLIFY your customers lives http://ow.ly/42lp9 #retailexp
• Perspective on how the retail landscape is changing: smaller stores, better service http://ow.ly/48SNZ #retailexp
• So relevant! RT @YourCustomers: Can We Increase Customer Loyalty? http://goo.gl/fb/NAlqd #custserv #retailexp
• RT @DennisSnow: When is the right time to improve customer service? http://bit.ly/i2ANeD #retailexp

The Economy/Consumers

• Women represent more active social media communicators than men USAToday: http://ow.ly/48U8I #retailexp
• Did U know that women = fastest growing segment of early iPad adopters. Major implications for #retailexp http://ow.ly/48V9w
• CBS News: Boomers are still a highly coveted #retail target; how retailers/brands will react: http://bit.ly/gNGNd0 #retailexp
• Big deal data: search + social create interlinked purchase path http://ow.ly/44plJ #retailexp

Retail Experience Ideas

• Gr8 article ab Ann Gottlieb, beauty industry's knowing nose. Imagine having that kind of memory & expertise! http://ow.ly/48TNC #retailexp
• Breath of fresh air: Urban Outfitters' Revamp draws chic humans, happy dogs http://ow.ly/48VTg #retailexp
• Really enjoyed this article about what women want and Home Depot http://ow.ly/47EeO #retailexp
• Shoppers combine search, social media for purchase decisions http://ow.ly/48V3l #retailexp

Integrating Online with Offline

• Macy's uses QR codes to engage customers & expose them to designer footage http://ow.ly/44uf5 #retailexp
• New apps can read shopper facial expressions http://ow.ly/47DZS How do you think this will affect #retailexp?
• Imagine include facial recognition technology into your #retailexp! Different, no? http://ow.ly/48U47
• Imagine the future of retailing: browse, buy, wave hand w/smartphone http://ow.ly/4651W Wild #retailexp
• Old Navy launches mobile effort with Shazam. Id songs, get coupons, info http://ow.ly/48TBU Do U think this will improve #retailexp?
• Loopt and AT&T offer location based advertisements http://ow.ly/48VMZ Interesting way to improve #retailexp
• 4 marketing lessons from FYE social media campaign http://ow.ly/48VXW #retailexp
• IPads integrated into the shopper experience: my post http://ow.ly/49fju FYI @Polinchock #retailexp
• QR codes to enhance info & deliver it anywhere http://ow.ly/48Hsm #retailexp
• Social local matters; are you thinking how to reinvent your #retailexp for Facebook, geolocation and other social tools? http://ow.ly/44uhf

Enjoy and thanks for reading!


For previous issues of Retail Experience In The News, see Retail Experience News.

Simple Marketing Now, a marketing communications consultancy, helps organizations integrate social media and content marketing with traditional marketing to better connect with customers and improve business profitability. Simple Marketing Now issues the Social Flooring Index which monitors the social state of the Flooring Industry, Flooring The Consumer, about marketing to women and the retail experience. For more information, and the Simple Marketing Blog, about social media and content marketing to better connect with customers.


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