I find the retail experience fascinating: it's the closest we can get to observing a marketplace in action. The retail environment allows us - regardless of the industries we work in - to experience firsthand customer transactions and interactions, witness successes and failures and watch technology evolve as it integrates the online experience with in-store. The result is valuable business lessons applicable to both B2C and B2B environments.
[For additional perspective, see Retail is the dipstick of social change.]
PSFK tracks trends and innovation around the world. It produces reports on the future of several categories [including the future of health] and a daily newsletter that is worth subscribing to.
You can experience a preview of the full Future of Retail Report 2011 via the Slideshare embedded below. It's worth exploring multiple times to fully assimilate the ideas and implications for retail environments. [PSFK also sells a detailed version of the Future of Retail Report 2011.]
The Future of Retail Report 2011 details 10 key retail trends that sit within 3 broad themes as follows:
Online Expectations, Offline Experience includes:
- Digitally empowered staff
- Scanned Shoppers
- Gesture-based browsing
Shopper Know-How includes:
- On my block deals
- Social currency
- What's in-store
Redefined Retail Cartography includes:
- Fitting Room Redress
- Store within a store
- Instant try-on
I'd love to hear your reactions. Which trends do you see being most successful in your retail environment? Which apps do you find most relevant to your retail category? Which seem more useful to you as a consumer?