I'm delighted to share with you an interview with Manny Llerena, 30 year flooring veteran, who discusses with me the retail experience and marketing to women.
Please click on Marketing to Women, the Retail Experience, Manny Llerena and Flooring to read the entire interview.
Thanks for reading!
Best,
C.B.
P.S.: For those of you in the U.S., Happy Thanksgiving!
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Flooring The Consumer on Simple Marketing Now
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Monday, November 21, 2011
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB