In one of my very early posts - "Good Tea. Nice House."- I brought up this priceless moment with Worf from Star Trek: The Next Generation.
In Hospitality, Trust and the Retail Experience, I explore the important role that hospitality plays in building trust with potential customers. Without trust, there can be no commercial transactions.
I'd love to hear your reactions.
Note: special thanks to Drew McLellan for his comment - one of my very first! - on the original post.
Thanks for reading!
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
Flooring The Consumer on Simple Marketing Now
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Monday, November 07, 2011
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB