Create Content With a Point-of-View!

Do you find yourself yearning for or craving good stories from the companies you buy from? I do. I love Trader Joe's and Zappos for those reasons. Their provide brilliant content which absolutely reinforces what they are about. Patagonia is one of those companies and here's perspective on how they do it:

Does Your Content Marketing Have a Point-of-View? Patagonia's Does.

I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.

Customer Loyalty Resources

How important is customer loyalty to you? Assuming it is, you may enjoy learning about 5 customer loyalty resources:

Customer Loyalty: 5 Marketing Blogs to Follow

I'm very proud to say that I'm included in the list. :-)

I'd love to hear what you think.

Thanks for reading.

Best,

C.B.

How Much Do You Consider Your Customers's User Experience?

From 'walking in her shoes' to truly experiencing an online user experience, it's not too far-fetched! Here is an account of what my dad and I experienced:

Me, My Dad and the Quicken User Experience

I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.

What Matters for the Customer Experience?

Following up on the last article assessing the state of customer experience, I think you'll enjoy:

5 Trends for 2013: What Matters for the Customer Experience?

Let me know if you think these trends still hold, and whether you've noticed new ones emerging.

Thanks for reading.

Best,

C.B.

Assessing the Customer Experience in 2013

Here we are at the midpoint for 2013, just in time for assessing the customer experience.

Here's perspective on that topic:

What's Ahead for the Customer Experience in 2013?

Do you agree? Disagree? Is the year shaping up to be what you expected?

Let me know!

Thanks for reading.

Best,

C.B.

Bathrooms and the Retail Experience

Surely, you're aware that I pay attention to bathrooms given how much I believe they affect the retail experience. Imagine my delight when I cam across corroboration!

Bathrooms Affect Retail Experience Say Studies

I'd love to hear what you think!

Thanks for reading.

Best,

C.B.

How FLOFORM Countertops Uses Social Media

There's nothing better than real life examples of how businesses use social media to connect with customers. Here's an article about FLOFORM Countertops:

Social Media in Action: FLOFORM Countertops Connects With Customers

I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.

When Customers Face Sensory Overload...

I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them?

Here are some thoughts on the matter triggered by a visit to Las Vegas.

Recharge, Renew. Overcoming Customer Experience Overload in Las Vegas 

Let me know what you think!

Thanks for reading.

Best,

C.B.

Online or In-Store? Reinventing the Customer Experience

There's so much to be admired about the physical in-store retail experience! At the same time, there's so much painless efficiency in the online experience... Here are my thoughts about possibly reinventing the customer experience:

Reinventing, Re-Imagining the Customer Experience

What are your thoughts? Let me know in the comments here or on the original article.

Thank you for reading!

Best,

C.B.

How to Lose Customers: Verizon Customer Experience

Here's a story a friend shared. Yes, it's preposterous and it's a true story.

How to Lose IBM Customers: Preposterous Verizon Customer Experience

Have you encountered a similar situation?

Thanks for reading!

Best,

C.B.

John Cleese Talks Creativity and Business Innovation

If you haven't heard or watched John Cleese discuss creativity, you should. It will inspire you to think differently about the possibilities you face in your business.

Here are my notes and a link to a 36 minute video:

Business Innovation and Creativity Via John Cleese

Thanks for reading and watching!

Best,

C.B.

SAP Radio Highlights Retail Experience Game-Changers

SAP Radio has a fascinating program whereby it invites 'game-changers' to participate in conversation about what's happening in the marketplace. In this article, I recap my experience when the topic was about retail experience:

SAP Radio: Coffee Break with Retail Experience Game-Changers

I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.

Back to Basics in Business and at Retail

You might consider this a rant of sorts about the need for simplicity in life and business based on recent retail examples:

Simple Marketing at Retail and Getting Back to Basics

I'd love to hear your thoughts!

Thanks for reading.

Best,

C.B.

IKEA's Apple-Like Retail Experience

After visiting IKEA, I was struck by how Apple-like the retail experience was in an IKEA way. My observations appear in:

How IKEA Creates an Apple-Like Retail Experience

Do you agree?

Let me know.

Thanks for reading!

Best,

C.B.

Customer Satisfaction: Assumption vs. Validation

Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction. 

Customer Satisfaction: Do You Assume or Have You Asked?

I'd love to hear your reactions.

What surprises have you encountered when you challenged your assumptions?

Thanks for reading.

Best,

C.B.

Customer Loyalty Blogs To Follow

Here are 5 marketing blogs with focus on customer loyalty that you'll enjoy!

Customer Loyalty: 5 Marketing Blogs to Follow

Thanks for reading!

Best,

C.B.

Curious About the Future of Retail?

I'm always intrigued by reports exploring what's ahead for retail.  PSFK does a terrific job which leads me to believe that you will get pleasure and insights from...

PSFK's Future of Retail 2012: Intense Business Innovation

Let me know what you think!

Thanks for reading!

Best,

C.B.