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Thursday, January 22, 2009

Customer Experience Crossroads Profiles Flooring The Consumer

There's no greater honor than to be showcased as a case study by someone whose blog you admire! Susan Abbott has done me that honor by profiling Flooring The Consumer on Customer Experience Crossroads in no less than three segments.

The segments consist of:

+ Using social media in a traditional industry: Flooring the Consumer Blog

+ Using social media: focus on the message, and bridge new and old

+ The social media paradox: you can put carpet on You Tube, but it will keep you busy.

If you have the chance, I'd love for you to read through these posts. Susan has done a masterful job telling the Flooring The Consumer story, weaving insightful commentary in with my responses and descriptions. As I read through her posts, I found myself stepping back and considering all of this in a new light.

And appreciating anew what you've helped me create.

Let me know what jumps out. Are there ideas that you might apply to your business? Are there other approaches I should experiment with this year?

What a way to start out 2009! Thank you, Susan.

P.S.: Susan has also made this case study the subject of her Customer Crossroads Insights Newsletter from Abbott Research + Consulting.

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