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Monday, February 14, 2011

Customer Loyalty & Social Media: Customers Rock Video Series

Becky Carroll from Customers Rock! and author of the forthcoming book The Hidden Power of Your Customers: 4 Keys to Grow Your Business Through Existing Customers invited me to participate in a video series back in 2008 about customer loyalty and social media.

I only recently [re]discovered the series and have been blown away with how relevant the comments are. When I think how much has happened since October 2008 [note: that's before Simple Marketing Now for me], the perspectives below make me appreciate  how timeless the topic is and how particularly suited the tools of social media are to building relationships and developing loyalty with customers.

That's why I'm sharing with you all eight of the video clips in Becky's series and hope you will watch each one. Most are under a minute in length; the longest  is 1:25 minutes. Speaking to Becky and answering the question "how does social media impact customer loyalty?" are some of the finest social media practitioners, all equally passionate about customer service, customer experience and what the tools of social media make possible for connecting with customers. All that's missing is Becky answering the question!

Frank Eliason, then with Comcast as @ComcastCares on Twitter; now with Citi

John Bernier from Best Buy and co-creator of @Twelpforce

Logic + Emotion's David Armano now with Edelman Digital

Connie Reece from Every Dot Connects

Mack Collier from Viral Garden and MackCollier.com

C.B. Whittemore [yes ;-)]

Chris Brogan from ChrisBrogan.com

Brian Solis from @BrianSolis.com 

Gary Vaynerchuk from garyvaynerchuk

Thanks, Becky, for creating this video series about customer loyalty and social media and for inviting me to be part of it. It's timeless!

What's your take on social media and customer loyalty?

P.S.: Happy Valentine's Day!


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