IKEA's Apple-Like Retail Experience

After visiting IKEA, I was struck by how Apple-like the retail experience was in an IKEA way. My observations appear in:

How IKEA Creates an Apple-Like Retail Experience

Do you agree?

Let me know.

Thanks for reading!

Best,

C.B.

Customer Satisfaction: Assumption vs. Validation

Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction. 

Customer Satisfaction: Do You Assume or Have You Asked?

I'd love to hear your reactions.

What surprises have you encountered when you challenged your assumptions?

Thanks for reading.

Best,

C.B.

Customer Loyalty Blogs To Follow

Here are 5 marketing blogs with focus on customer loyalty that you'll enjoy!

Customer Loyalty: 5 Marketing Blogs to Follow

Thanks for reading!

Best,

C.B.

Curious About the Future of Retail?

I'm always intrigued by reports exploring what's ahead for retail.  PSFK does a terrific job which leads me to believe that you will get pleasure and insights from...

PSFK's Future of Retail 2012: Intense Business Innovation

Let me know what you think!

Thanks for reading!

Best,

C.B.