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Thursday, November 21, 2013

Create Content With a Point-of-View!

Do you find yourself yearning for or craving good stories from the companies you buy from? I do. I love Trader Joe's and Zappos for those reasons. Their provide brilliant content which absolutely reinforces what they are about. Patagonia is one of those companies and here's perspective on how they do it:


I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.


Monday, September 30, 2013

Customer Loyalty Resources

How important is customer loyalty to you? Assuming it is, you may enjoy learning about 5 customer loyalty resources:


I'm very proud to say that I'm included in the list. :-)

I'd love to hear what you think.

Thanks for reading.

Best,

C.B.

Tuesday, August 13, 2013

How Much Do You Consider Your Customers's User Experience?

From 'walking in her shoes' to truly experiencing an online user experience, it's not too far-fetched! Here is an account of what my dad and I experienced:



I'd love to hear your thoughts.

Thanks for reading.

Best,

C.B.


Tuesday, July 23, 2013

What Matters for the Customer Experience?

Following up on the last article assessing the state of customer experience, I think you'll enjoy:


Let me know if you think these trends still hold, and whether you've noticed new ones emerging.

Thanks for reading.

Best,

C.B.



Tuesday, July 09, 2013

Assessing the Customer Experience in 2013

Here we are at the midpoint for 2013, just in time for assessing the customer experience.

Here's perspective on that topic:


Do you agree? Disagree? Is the year shaping up to be what you expected?

Let me know!

Thanks for reading.

Best,

C.B.

Tuesday, June 18, 2013

Bathrooms and the Retail Experience

Surely, you're aware that I pay attention to bathrooms given how much I believe they affect the retail experience. Imagine my delight when I cam across corroboration!


I'd love to hear what you think!

Thanks for reading.

Best,

C.B.

Tuesday, June 04, 2013

How FLOFORM Countertops Uses Social Media

There's nothing better than real life examples of how businesses use social media to connect with customers. Here's an article about FLOFORM Countertops:


I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.


Tuesday, May 14, 2013

When Customers Face Sensory Overload...

I see sensory overload becoming more of an issue for all of us. Imagine what it's like for our customers. How might we help them?

Here are some thoughts on the matter triggered by a visit to Las Vegas.



Let me know what you think!

Thanks for reading.

Best,

C.B.

Monday, April 22, 2013

Online or In-Store? Reinventing the Customer Experience

There's so much to be admired about the physical in-store retail experience! At the same time, there's so much painless efficiency in the online experience... Here are my thoughts about possibly reinventing the customer experience:


What are your thoughts? Let me know in the comments here or on the original article.

Thank you for reading!

Best,

C.B.

Monday, March 25, 2013

How to Lose Customers: Verizon Customer Experience

Here's a story a friend shared. Yes, it's preposterous and it's a true story.


Have you encountered a similar situation?

Thanks for reading!

Best,

C.B.

Monday, March 18, 2013

John Cleese Talks Creativity and Business Innovation

If you haven't heard or watched John Cleese discuss creativity, you should. It will inspire you to think differently about the possibilities you face in your business.

Here are my notes and a link to a 36 minute video:


Thanks for reading and watching!

Best,

C.B.


Monday, March 04, 2013

SAP Radio Highlights Retail Experience Game-Changers

SAP Radio has a fascinating program whereby it invites 'game-changers' to participate in conversation about what's happening in the marketplace. In this article, I recap my experience when the topic was about retail experience:


I'd love to hear your thoughts.

Thanks for reading!

Best,

C.B.


Wednesday, February 20, 2013

Back to Basics in Business and at Retail

You might consider this a rant of sorts about the need for simplicity in life and business based on recent retail examples:


I'd love to hear your thoughts!

Thanks for reading.

Best,

C.B.

Tuesday, January 29, 2013

IKEA's Apple-Like Retail Experience

After visiting IKEA, I was struck by how Apple-like the retail experience was in an IKEA way. My observations appear in:


Do you agree?

Let me know.

Thanks for reading!

Best,

C.B.

Friday, January 25, 2013

Customer Satisfaction: Assumption vs. Validation

Would you agree that customers matter to your business? Do you know how satisfied they are with what you do? In this article, I explore assumptions vs. validation when it comes to customer satisfaction. 


I'd love to hear your reactions.

What surprises have you encountered when you challenged your assumptions?

Thanks for reading.

Best,

C.B.

Tuesday, January 15, 2013

Customer Loyalty Blogs To Follow


Here are 5 marketing blogs with focus on customer loyalty that you'll enjoy!


Thanks for reading!

Best,

C.B.

Friday, January 11, 2013

Curious About the Future of Retail?

I'm always intrigued by reports exploring what's ahead for retail.  PSFK does a terrific job which leads me to believe that you will get pleasure and insights from...


Let me know what you think!

Thanks for reading!

Best,

C.B.

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