Flooring The Consumer on Simple Marketing Now

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Monday, April 30, 2012

Schmitt on Happiness and the Customer Experience

If you are as intrigued as I am with the notion of 'happy customers', you'll enjoy this interview with Columbia Business School professor and customer experience expert Bernd Schmitt:

Happiness and Customer Experience: Interview with Bernd Schmitt

[If you are in NYC on 5/2/12, you can learn more by attending the One Happy Book Launch Columbia Business School Alumni Club of New York event.]



Monday, April 02, 2012

Zappos Online: Powered by Customers!

My latest blog article explores Zappos Online. There, too, customers are at the forefront!

I invite you to read and share your comments.



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