Simple Marketing Now's eNewsletter for September

I haven't had a chance to share with you news about Simple Marketing Now in a while. However, I did want to let you know that last week, despite all of the Hurricane Irene Internet issues we experienced, I published the September 2011 issue of Simple News & Insights!

I'd love for you to check it out.

You'll also find an offer I put together for readers of the newsletter... two social media marketing guides [more details in the newsletter].

To read the September 2011 issue of Simple Marketing Now's eNewsletter, click on this link.

I can't wait to hear your comments - both on the newsletter and on the social media marketing guides.

Let me know, too, if you like the changes I've made to the Simple Marketing Now website.

Thank you!

Best,
CB

P.S.: I hope you had a wonderful Labor Day weekend!

Simple Marketing Now Update - June 2011

I have lots to update you on in this June 2011 update from Simple Marketing Now.

First, I'm in the midst of a three-part social media marketing presentation series at my local public library. The first session was the most formal with an overview of social media and the major tools available. The next two will be interactive workshops. If you are interested, you can view the presentation and read a summary that one marvelous participant [and blog subscriber] wrote - just click on the link.

Second, I'm hard at work on the Simple Marketing Now website so it supports my business better. I'll start including those blogposts here.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible.]

Simple Marketing News for June 2011

Here is the introduction to the new blog on the Simple Marketing Now website: Welcome to the Content Talks Business Blog!

And very exciting news: 25 Flooring Women To Reckon With! FCN Anniversary Issue [I'm only just getting to creating a press release about this. You'll see that in the next Simple Marketing Now update.]

Social Media Marketing Resources:

I attended and presented at the MarketingProfs B2B Forum 2011. As usual, the learnings from that event were intense and plentiful! I'm not finished, but here is what I've summarized so far:

• Generating Leads With Social Media
• How To Build WOM From Complaining Customers - Marketing Profs B2B Forum 2011
• Unhappy Customers, Lead Generation, Guy Winch, MarketingProfs B2B Forum 2011
• Human Behavior & Marketing Response: 13 Choice Drivers to Consider
• Storytelling in Business: Ardath Albee & Contagious Marketing

Two very practical blog articles that focus on what matters most in business: How Do I Get More Business? 13 Tips and The Business of SEO: Get Found.

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr:

• Practical Simple Marketing in the News - 6/3/11
• Practical Simple Marketing in the News - 6/10/11
• Practical Simple Marketing in the News - 6/17/11
• Practical Simple Marketing in the News - 6/24/11

As always, Thank You for reading and for sharing your feedback.

If you enjoyed this article, consider subscribing to Flooring The Consumer via email or RSS.

Have a wonderful July.

Best,
C.B.

Simple Marketing Now Update - May 2011

May 2011 SIMPLE MARKETING NOW UPDATE

I'm just back from the MarketingProfs B2B Forum in Boston which explains why I'm so late getting out to you this  May 2011 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for May 2011

My biggest news from May had to do with the presentation that I gave last week at the MarketingProfs B2B Forum 2011 in Boston.  Here is the release: Generate More Leads With Social Media: MarketingProfs B2B Forum Presentation Offers Advice. [Thank you to those of you who helped me out with Survey: How Do You Generate Leads? Need Your Help!]

I also on 5/10/11 shared with the NJ American Marketing Association my Presentation from March on Managing Your Reputation in a Social World.  What a terrific audience! I'm looking forward to attending more NJ AMA meetings.

Social Media Marketing Resources:

I have many social media marketing resources to share with you. Dave Foster and I continued our social media marketing series with a focus on Google For Search & Discovery: TalkFloor Social Media Marketing Series.

I recapped the fascinating panel discussion I took part in in April in Social, Mobile, Legal: NY Law School 2011 Conference.

Here is a summary of my NJ AMA presentation: Recapping NJ AMA 5/10/11 Presentation: Managing Your Social Reputation.

I recaptured Right Brain/Left Brain in Business: a CBSAC/NY Event [where I reconnected with CBS classmates!] and commented on the significance of the Social Flooring Index update in Online Conversations Evolve on Floor Covering Institute.

I share inspiration here in Blogging and Community: Worth Embracing! and offer a how-to guide in How To Manage Your Online Reputation.

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr:

• Practical Simple Marketing in the News - 5/27/11
• Practical Simple Marketing in the News - 5/20/11
• Practical Simple Marketing in the News - 5/13/11
• Practical Simple Marketing in the News - 5/6/11

As always, Thank You for reading. I also welcome your feedback. What do you find most helpful in these resources?

Have a wonderful June [and almost July 4th Holiday!].

Best,
C.B.

Simple Marketing Now Update - April 2011

April 2011 SIMPLE MARKETING NOW UPDATE

Greetings! I hope April treated you well and that May looks to be full of promise. How are you finding business? I'm hearing reports of cautious optimism. Is it the same for you? I'd love to hear more.

Meanwhile, here follows the April 2011 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for April 201

Things have been busy on the Press Release side, as you can tell from these three announcements in April:

• FCA Network 2011 Annual Convention Focused on ‘Getting More for Less'
• April 2011 Social Flooring Index Update Just Released
• NJ American Marketing Association Presents "How To Manager Your Company's Reputation in a Social World" 5/10/11, Marriott Hanover 

Please pay special attention to the update of the Social Flooring Index. This update highlights many changes since August 2010 and I'd love to hear your reaction.

I also summarized for you my Coverings 2011 presentation: How To Improve Your Digital Visibility: Coverings2011, detailed the FCA Network Annual Convention Presentations, described the experience of participating in the Surfaces StonExpo 2012: Education Program Planning and highlighted my contribution to Chief Content Officer Magazine & Technology!.

Social Media Marketing Resources:

The more I am immersed in social media marketing, the more critical I consider guidelines. Interestingly, companies have plenty of opportunity to do better as I discovered researching Facebook Fan Page Guidelines or House Rules and LinkedIn Group Guidelines or Rules of Engagement. What are your reactions to guidelines and house rules?

My March 2011 MarketingProfs article became a Get to the Point short article in 10 Reasons You Shouldn't Ignore Social Media.

I'd love to hear your take on How Are You Finding New Customers?

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr: Practical Simple Marketing in the News - 4/22/11 and Practical Simple Marketing in the News - 4/29/11.

As always, Thank You for reading. If you enjoyed this article, perhaps you would consider subscribing to Flooring The Consumer via email or RSS.

Have a wonderful May.

Best,
C.B.

Simple Marketing Now Update - March 2011

March 2011 SIMPLE MARKETING NOW Update and Looking Toward April

We may be fully immersed in April, but I think you will enjoy these updates from this past March from Simple Marketing Now. I've categorized posts into Social Media Marketing Resources and Simple Marketing News.

Looking toward April, I'd love your input!  Over these next few weeks, I intend to explore several ideas that have been percolating for a while.

One includes a series focused on reviewing business blogs and offering suggestions for improvement. If you have a blog and would like to be included, please let me know.

Another has to do with questions small and medium businesses and retailers have about integrating digital and social tools into their retail and business experience. What is working for you? What isn't? What questions are your grappling with ? I'd love to hear.


Thanks in advance for your ideas!

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for March 2011

March was intense - to say the least!  Not only did I take part in my inaugural online seminar with MarketingProfs - see Press Release: Concerned About Managing Your Company's Reputation in a Social World? - but I also celebrated two years as Simple Marketing Now!  Details are in Happy Simple Marketing Blog Birthday #2!

I was invited, too, to take part in a New York Law School panel discussion - see Press Release: New York Law Panel Discussion 4/4/2011 - during which many aspects of privacy, disclosure and consumer protection came up.  I plan on summarizing many of those points in a separate blog post.

Social Media Marketing Resources:

At the beginning of March, I participated in the annual BRITE Conference at Columbia Business School. I summarized highlights in BRITE Conference 2011: Highlights and BRITE Conference: Steve Rubel & 11 Digital Trends to Follow in 2011.  I particularly enjoyed meeting in person BL Ochman from What's Next? Blog and Denise Lee Yohn from Brand as Business Bites.  Denise is as fascinated about the retail experience as I am and we've already had one conversation during which we shared retail observations. I'm looking forward to more!

Here is a summary from my MarketingProfs online seminar: Managing Your Social Reputation: Highlights which also inspired this post: How Do I Increase My Followers? - a topic that comes up in every presentation I've made...

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr:

• Practical Simple Marketing In The News - 3/31/11
• Practical Simple Marketing in the News - 3/15/11
• Practical Simple Marketing In The News - 3/1/11

As always, Thank You for reading. If you enjoyed this article, perhaps you would consider subscribing to Flooring The Consumer via email or RSS.

Have a wonderful April.

Best,
C.B.

Simple Marketing Now Update - February 2011

February 2010 SIMPLE MARKETING NOW UPDATE

Change is in the air! I've decided to ever so slightly modify the perspective shared in this monthly post.  Although I'll continue to update you on what happened last month [in this case February] in the world of Simple Marketing Now, I plan to do so while giving you a glimpse of what's to come in the month ahead - in case you might be able to join me or share ideas...

As always, your feedback is welcome!

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Big News for March 2011

This is big. I mean really big... My very first inaugural online webinar with MarketingProfs!  It takes place on March 10, 2011 at noon EST. Here's the post I wrote about it: Managing Your Reputation in a Social World: MarketingProfs Online Seminar [I'm working on the press release] or you can go directly to MarketingProfs to register for the event. Would you help me get the word out? I'd really appreciate it. [FYI -  I just learned that my sister will be attending. Very cool! :-).]. I've created an event on Facebook, and plan to get one created on LinkedIn, too. I apologize in advance if I bombard you multiple times with messages about Managing Your Reputation in a Social World. It's just that I'm *really* excited!

If you plan on attending Coverings 2011, March 14 through 17, 2011 at the Sands Convention Center in Las Vegas, NV, please let me know. I have two presentations scheduled and describe them in Press Release: Coverings 11 - Practical Marketing & Business Survival Highlighted [Note: Coverings showcases the newest in ceramic tile and natural stone.]

This week - Wednesday & Thursday, March 2 & 3, 2011 - I'll be at Columbia University and would love if you could Join Me For BRITE '11, in NYC.  I'm looking forward to an intense dose of innovation, technology and branding...

Yes, things are busy!!!

In Other Simple Marketing Now News, February 2010

I finished 2010 'house' cleaning with 2010 Interview Archives - Simple Marketing Now.

Social Media Marketing Resources:

Have you been thinking about how to raise your online visibility? If so, you aren't alone. Here are my most recent thoughts on the subject in Improving Visibility Online: Advice For Businesses.

My latest article on the MarketingProfs Daily Fix blog is 10 (Business) Reasons to Participate in Social Media. What are your reasons? I love what David Reich from My 2 cents added... Join in on the conversation in the comments section.

At BRITE '11, I'll hear more from David Rogers about his new book. In the meantime, here is an interview with him: The Network Is Your Customer By David Rogers.

As always, Thank You for reading.

Have a wonderful March!

Best,
C.B.

Simple Marketing News Update - January 2011

January 2011 SIMPLE MARKETING NOW UPDATE

Greetings! How was your January? Have you started to see signs of renewed consumer interest? I was particularly encouraged when Judith Huck from Classique Floors in Portland, OR, shared with me that she is seeing a considerable pickup in showroom traffic in the past month. Is it the same for you?

In other news, I am just back from Surfaces 2011 and still digging out from under...

However, it is still early February so here follows the January 2011update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for January 2011

The big news in January revolved around Surfaces 2011.  Hence Press Release: Surfaces 2011 Education Sessions Focuses on Connecting With Customers and a summary of our interview with FloorDaily's Kemp Harr in Surfaces 2011 Workshop: Basics of Competitive Marketing.

In terms of preparing for 2011, I prepared Press Release Archives - 2010.

Social Media Marketing Resources:

If you are intrigued about what's ahead for 2011, you might enjoy Social Media & Content Marketing Predictions for 2011.

If you feel as strongly as I do about the value of content, I think you'll enjoy Attract Customers With Content: Magalog Guy Interview. You'll find the very best content marketing resources in this post about Junta42 Best Content Marketing Blogs Updated!

Sometimes it helps to hear from those who at the early stages of making sense of social media marketing for their business. Here is my blog interview with Susan Negley, Floor Covering Institute Blog Editor.

Some of you may have experienced the marvelous reports we used for conversations with flooring retailers in my Solutia Wear-Dated days. In this blog interview, you'll meet the person who helped me create a sustainable process for reporting: Meet Blue Lacuna's Eric Glaser.

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr:  Practical Simple Marketing In The News - 1/11/11


As always, Thank You for reading.

Have a wonderful February!

Best,
C.B.

Simple Marketing Now Update - December 2010

December 2010 SIMPLE MARKETING NOW UPDATE

Happy New Year!  How did your first week of 2011 go? I enjoyed getting back into the swing. I had so much going on that it felt more as if three weeks had gone by rather than one. Several friends said they felt the same...

Here follows the December 2010 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for December 2010

Coverings 2010 was an amazing experience during which I met several talented designers and retailers. It also let to the following profile that friend Veronika Miller shared: Modenus Writes About New Friend CB Whittemore. I'm so pleased that I'll be returning to Coverings in 2011...

This post needs no explanation: Wishing You The Best For the Holidays!

Social Media Marketing Resources:

Having covered Twitter and LinkedIn, the TalkFloor Social Media Marketing series has moved on to Google. In this next interview with Dave Foster, I explore Google for Visibility: TalkFloor Social Media Marketing Series. We covered a lot of territory in the interview. If you listen in, will you let me know what resonated most?

If you're intrigued with Twitter, I recommend that you explore Twitter Chats. Here's why and How:  How Do I : Twitter Chat?

On the content marketing front, I contributed perspectives in the following posts:
Finding Internal Content Marketing Allies
13 Inspiring Content Marketing Examples

What to create a LinkedIn profile that stands out? You'll enjoy this summary of LinkedIn resources based on the event that took place in December: Making Your LinkedIn Profile Pop: CBSAC/NY Social Media Marketing Event

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr: Practical Simple Marketing In The News - 12/14/10

As always, Thank You for reading.

Have a wonderful January.

Best,
C.B.

Simple Marketing Now - November 2010 Update

November 2010 SIMPLE MARKETING NOW UPDATE

Welcome back from the Thanksgiving Holiday weekend.

Here follows the November 2010 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for November 2010

I hope you all spent a lovely Holiday last week - for those of you in the U.S.: Happy Thanksgiving 2010!

Did you have a chance to check out my latest eNewsletter? Here is the link: Simple News & Insights - Fall 2010. If you like what you see, perhaps you would consider subscribing?

Social Media Marketing Resources:

I have many good resources for you to consider starting with Meetups and Tweetups: Building Community

From a Content Marketing perspective, here are the latest posts in the series:

Getting Started In Content Marketing
The Value of Content Marketing: How Do You Explain It?
Measuring & Presenting Effectiveness of Content Marketing

Perhaps you'll find interesting my Bathroom Blogfest Social Media Marketing Analysis: Why Participate?

If you're intrigued with LinkedIn, I have a few resources for you:

• How Do I Make The Most of LinkedIn?
• LinkedIn Content Marketing Podcast - Bernie Borges
• LinkedIn Business Successes on TalkFloor Social Media Marketing Series

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr: Practical Simple Marketing In The News 11/2/10

As always, Thank You for reading.

Have a wonderful December.

Best,
C.B.

Simple Marketing Now - October 2010 Update

October 2010 SIMPLE MARKETING NOW UPDATE

Happy Halloween to you all!  I hope you enjoyed a ghost or goblin or two over the weekend.

Here follows the October 2010 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for October 2010

The biggest news for October has to do with Bathroom Blogfest 2010: Press Release: Bathroom Blogfest 2010.  This was the plan for the week: Bathroom Blogfest 2010 Begins.

Immediately before Bathroom Blogfest began, I participated in Blog Action Day: Water & AOC3.

Other exciting news, Simple Marketing Blog is now listed in eCairn's Top 150 Social Media Marketing Blogs.

Happy Halloween!

You will enjoy the wisdom that Nufloors retailer Cynthia Dean shares in Connecting With Customers: Nufloors Advice.
 

Social Media Marketing Resources:

These three Bathroom Blogfest related posts include valuable social media marketing resources:

• Real-Time Marketing & Bathroom Blogfest 2010
• Mad Men as Conversation Generator: Bathroom Blogfest 2010
• Finding the Right Keywords: Bathroom Blogfest 2010

I've been contributing to Content Marketing Institute's crowd-sourced series on engaging content. Although I focus on my contribution in these posts, I think you'll want to read the original posts, too.

• What Does Engaging Content Mean to You?
• How To Make Content More Engaging 
• How To Measure Engagement
• Which Tools Help You Measure Engagement?
• Engaging Content Marketing Examples: Bathroom Blogfest 2010

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr: Practical Simple Marketing In The News 10/5/10.

As always, Thank You for reading.

Have a wonderful November.

Best,
C.B.

Simple Marketing Now - September 2010 Update

September 2010 Simple Marketing Now Update

Happy Fall for those of you in the Northern Hemisphere and a brief [I'll got into more detail in a separate post] reminder that Bathroom Blogfest 2010 will be taking place at the end of October! If you have any retail experience stories you'd like me to include, just let me know! 

Here follows the September 2010 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.



[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for September 2010

Have you had a chance to listen to Dave Foster's interview series about LinkedIn? If not, here are links to the series: LinkedIn Advanced on TalkFloor Social Media Marketing Series.

I'm thrilled to pieces about Simple Marketing Blog: Junta42 #11 Top Content Marketing Blog.

Finally, we issued Press Release: Nufloors Turns Flooring Customers Into Advocates

Social Media Marketing Resources:

I have many resources to share with you:

Unleash the Power of Content: MarketingProfs B2B Forum

The New World Order Online: Floor Covering Institute

Social Flooring Index on TalkFloor.com

Another terrific resource is Toby Bloomberg's AMA Podcast Series: Social Media Marketing GPS. Thank you, Toby, for including me!

A few other updates:

On The Carpetology Blog, I'm not sure that I've brought you up to date!

• Vegas Carpet: Surreal, Intense and Addictive?
• New Carpet Style Trends from CarpetRight
• Carpet Stain Removal iPhone App
• Nourison Rug Accents A Room
• Carpetright Style Guide: Carpet Inspiration Online...
• Tigressa SoftStyle Carpet From Shaw At Carpet One,...
• World Cup Extends To Grass Carpet
• How To Care For Shag Carpet

And there's the Social Flooring Index, too:

Floor Focus: Social Media in Flooring - May 2010
Floor Covering News Social Media Guide 2010
BuildDirect's Co-Founder Rob Banks on Mashable
Social Flooring Blog Index - August 2010

Have you checked out The Floor Covering Institute Blog?  My latest post is Floor Covering's New World Order Online.

As always, Thank You for reading.

Have a wonderful October - and don't forget about Bathroom Blogfest 2010!

Best,
C.B.

Simple Marketing Now - August 2010 Update

August 2010 SIMPLE MARKETING NOW UPDATE

Hard for me to believe that Labor Day is around the corner which means back-to-school for the New York City area...

Here follows the August 2010 update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

I call your attention to my latest Social Flooring Index update which makes use of an outstanding analysis tool from eCairn Conversation. Please do check it out and let me know what you think.

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for August 2010

The biggest news for August 2010 from Simple Marketing Now had to do with the launch of my latest Social Flooring Blog Index:  Press Release: Social Flooring Index Tracks Flooring Social Media Conversations which showcases Analyzing Social Media With eCairn Conversation. The graphic below gives you a taste for the project. If you know of flooring blogs that are missing from the analysis, please do let me know.

Reinventing Bus Travel on MarketingProfs Daily Fix
looks at how express bus service has been reinvented. If bus travel can do so, so can other industries. Don't you think?

Social Media Marketing Resources:

Fellow Columbia Business School alum Brad Jobling shares perspective On Social Media and Columbia  Department of Surgery.

Digital Visibility: The Reason Behind Content Marketing has as its premise an advertisement that is over 50 years old.  It is spot on. Do you agree?

In case you are grappling with SEO, here's my SEO Primer: Nurturing Your Online Digital Visibility.

And a touch of Simple inspiration:  The SIMPLE Marketing Now Framework.

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr: Practical Simple Marketing In The News 8/31/10 and Practical Simple Marketing In The News II.

As always, Thank You for reading.

Have a wonderful September.

Best,
C.B.

Simple Marketing Now - July 2010 Update

July 2010 SIMPLE MARKETING NOW UPDATE

Deep Summer!  I hope it's going well. 

Here is the latest update from Simple Marketing Now for July 2010 with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for July 2010

I took part in my first Marketers Roundtable and had a blast.  Here are details:  Jay Miletsky, Rich Becker, CB Whittemore: Jay Ehret's Marketers Roundtable.

You can read my chapter from the second Age of Conversation here:  AOC2: Don't Be Myopic About Social Media! Note: I also include a reading of the chapter.

Social Media Marketing Resources:

I captured all of the #TalkFloor interviews about Twitter into this How Do I Do Twitter? post.  The next segment is about LinkedIn:  #TalkFloor Social Media Marketing Series: LinkedIn.

I've been gathering and sharing links to articles and news about practical marketing on Twitter, based on my success with #retailexp.  These are coded #PracticalMktr and don't come out as frequently. However, here is the first summary: Practical Simple Marketing In The News I.

Merchandise Your Content Marketing is my latest article on Content Marketing Institute.

Finally, a summary of one of the keynote presentations from the recent MarketingProfs B2B Forum event in Boston:  David Weinberger, MarketingProfs B2B Forum, Power of the New Digital Disorder.

As always, Thank You for reading.

Have a wonderful August.

Best,
C.B.

Simple Marketing Now - June 2010 Update

June 2010 SIMPLE MARKETING NOW UPDATE

Happy Canada Day to my Canadian friends!  Happy July 4th weekend to my friends in the United States!  For all of you, here is the latest update from Simple Marketing Now for June 2010 with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for June 2010

There's the official news:

• Press Release: Columbia Business School Alumni Club of New York Holds 2010 Elections
• Press Release: Newly Launched Content Marketing Institute Offers Practical Content Marketing Advice

Then, articles I contributed to:

• MarketingProfs Daily Fix: Making Customer Service More Social
• The Content Marketing Institute: Think Like A Content Marketer

Two recent presentations that I documented using Slideshare:

• Flooring Your Consumer: Luxury Marketing Council Presentation
• Social Media Club North Jersey: Customer Feedback in a Social World

Finally, the last interview in the Twitter portion of the #TalkFloor Social Media Marketing Series: Advanced Twitter. [Next comes LinkedIn!]

Social Media Marketing Resources:

I've included lots of resources for you in How Do I? Prepare For Social Feedback.

This post details a terrific presentation on Twitter Success Stories From MarketingProfs Digital Marketing Mixer in October 2009.

I recapped in Social Media For Business & Entrepreneurship - CBSAC/NY Panel Discussion.

Thank you for reading and please do let me know if you have questions!

Have a terrific month of July.

Best,
CB

Simple Marketing Now - May 2010 Update

May 2010 SIMPLE MARKETING NOW UPDATE

For those of you in the United States, I hope you spent a lovely Memorial Day weekend! For those of you in other parts, I hope you had a wonderful a summer-like weekend as we did in the NYC area! For all of you, here is the latest update from Simple Marketing Now for May 2010 with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News

My big event - details here: Press Release: How To Manage Social Reputation and Social Media Club North Jersey: 5/25/10 Customer Feedback in a Social World. - took place last week. I've just published a recap of it which you can go check out right away or wait until next month...

I already shared with you the news about Age of Conversation 3; here is the official Press Release: Age of Conversation 3 Highlights Social Media Marketing Best Practices
Simple News & Insights - Spring 2010.

If you've never been to a MarketingProfs event, you might enjoy my MarketingProfs B2B Forum 2010 Recap.

Social Media Marketing Resources

I have several gems to share with you on the Social Media Marketing Resources front. My friend Toby Bloomberg just published Social Media Marketing GPS: A Must-Read Guide. It's a business book based on interviews with 40 prominent marketers [myself included ;-)] that took place on Twitter.

I published notes and the slides from my presentation at Right Management: Simplifying Social Media. For Research, Connection & Differentiation.

I have captured in one post all of the entries to date in my "How Do I?" - The Social Media Marketing Series. I'll add links to new posts once I publish them.

Finally, a link to the latest in my #TalkFloor Series: Twitter & Social Media conducted with Dave Foster! [By the way, part 3 should be coming out any day now!]

Thanks for reading!

Simple Marketing Now - April 2010 Update

April 2010 SIMPLE MARKETING NOW UPDATE

As I write this, I'm headed on Bolt Bus to Boston for the 2010 MarketingProfs B2B Forum taking place May 3 through 5. If you plan to be there, do let me know. I'd love to connect! Simple tweet me at @cbwhittemore.

Here is the latest from Simple Marketing Now for April 2010 categorized into Social Media Marketing Resources, Simple Fun and Simple Marketing News.

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News

Last week, I attended Coverings 2010 in Orlando, FL - my first time experiencing the show. I loved the installation showcase featuring five bathrooms built over the course of the show, each representing a different design inspiration which the designers described during a panel discussion. I also got to take part in a Tweetup [a meetup organized over Twitter] with Veronika Miller, Paul Anater, Arpi Nalbandian, Bill Buyok, Zoe Voigt and Marilyn Russell.

While in Orlando, Chris Ramey invited me to speak to The Luxury Marketing Council Orlando [see Press Release: Whittemore Addresses The Luxury Marketing Council Orlando] about the customer experience, marketing to women and generally 'Flooring The Consumer.'

At Coverings, I regrouped with my partners in presentation - Paul Friederichsen and Scott Perron - for a reprise of our three-hour workshop [see Press Release: Whittemore Addresses Social Media Media Marketing at Coverings 2010].

In other news, I'm really pleased that Simple Marketing Blog is now a Junta42 Top 42 Blog! I'm keeping track of, on the Floor Covering Institute Blog, Posts Published and I created Interview Archives - 2009 from the Simple Marketing Now website.

Social Media Marketing Resources

My latest addition to the 'How Do I?' series - How Do I Deal With Negative Comments? - deals with a topic that comes up in every introductory social media conversation I've participated in. It's also the subject of a session that I will be leading on May 25th, 2010 at the next Social Media Club North Jersey meeting titled "I love you. I hate you. Customer feedback in a social world.

Check out my latest MarketingProfs Daily Fix article: 10 Tips For Being Found & Connecting With Customers.

Simple Fun

Yes, simple fun starting with Simple Pleasures: 3/12 through 4/8/10, Simple Earth Day 2010 Reminders and C.B. Whittemore in New Yorker's Talk of The Town, all because of casino carpet!

Thanks for reading!

Flooring eNewsletter #2 From Simple Marketing Now

I'm pleased to share with you the latest issue of my Simple Marketing Now Flooring eNewsletter! Comments, feedback and suggestions are welcome!

Greetings!

And, Happy Springtime!

Based on discussions at Surfaces, many of you are experimenting with and implementing new approaches for connecting with customers. Which are you having the most success with? How are you adapting the rest of your business strategy to take into account your successes? I’d love to hear your stories.

By the way, my visit to Zappos HQ during Surfaces has so far inspired one Floor Covering Weekly column – “Powered by service” - and two blogposts – Zappos & Service and Zappos Embodies Customer Service.

Flooring in the News!

The Carpet and Rug Institute Blog just celebrated its first blog birthday! Please join me in congratulating Bethany Richmond, James Beach and all of the CRI Blog contributors.

In the latest update to The DOMOTEX Blog, Katherine Léon announces an event being held in Dalton, GA on 4/27/10. Titled Expanding Your Flooring Business In The International Marketplace, it features industry experts. For more information about the workshop, click on this link.

The Social Flooring Index is being updated. So far, Twitter and Facebook listings for April 2010 are available. If you notice any accounts missing, please let me know.

The Floor Covering Institute Blog welcomes new members Donato Pompo and Ruud Steenvorden.

Care to practice your Twitter skills? Join @DaveTalkFloor and @CBWhittemore on Twitter. Use #TalkFloor to ask questions. Or, simply listen to our TalkFloor interview series. Click on this link for information – including show notes – on the first two segments: What is Twitter & Why Should I care? Then, when you’re ready, let me know… and we can tweet!

How do customers find you? How do you connect with them?

How do you ensure that customers find you and your business? Once they have found you, how do you go about connecting with them?

The solution calls for plenty of traditional elements – from talking to people ‘belly to belly’ as Big Bob’s Scott Perron says, to ensuring that your brand is relevant to your audience as Brand Biz’s Paul Friederichsen urges.

It also calls for digital and social solutions to reach customers where they increasingly spend time – online, on social networks – doing research in anticipation of making purchase decisions.

That’s what Scott, Paul and I will address at Coverings 2010 in Orlando on Friday 4/30/2010 from 8:30am to 11:30am when we present Marketing in a Recession 101. We hope you will join us! Click here to read the Coverings press release.

Other happenings in Orlando: The Luxury Marketing Council Orlando has invited me to discuss marketing to women, the retail experience and developing community in a presentation titled “Flooring The Consumer: Developing Community & Delivering Wow!” on 4/28/2010. Click here to read the press release.

Thank you for reading!

Warm & Simple Regards,

Christine B. Whittemore
Chief Simplifier
Simple Marketing Now LLC
http://www.SimpleMarketingNow.com

Simple Marketing Now - March 2010 Update

March 2010 Simple Marketing Now Update!

Here's an update from the Simple Marketing Now side...

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

More specifically, March 2010's blogposts included Social Media Marketing Resources, Simple Fun and Simple Marketing News.

Simple Marketing News

The biggest news has to do with Simple Marketing Now's one year anniversary: Simple Marketing Now Turns 1! Next, that the next edition of Age of Conversation 3: It's Time To Get Busy! [i.e., AOC3] is due out in April 2010. Work is already underway for Anticipating Surfaces 2011. Last: Press Release: Whittemore Raises Bar in Social Media Marketing Expertise.

Social Media Marketing Resources

I have many social media marketing resources to share with you: a new #TalkFloor Series on Social Media; I'm attending BRITE '10: Will You Be There? Day 1 was outstanding; I expect Day 2 to be equally informative. Here's a post about The Benefit of Facebook Fan Pages.

I'd like to draw your attention to these two posts which are of perspectives from outside the flooring industry:
HIMSS, Social Media & Heathcare IT Community
Devon Valenti, CoPilot Live North America

Simple Fun

SimplePleasures: 2/26 through 3/11/2010

I wish you a most inspiring April!

Thank you for reading!

Simple Marketing Now - February 2010 Update

February 2010 SIMPLE MARKETING NOW UPDATE

Between snowstorms and tradeshows, February has packed plenty of action. Here is the latest from the Simple Marketing Now side...

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

More specifically, February 2010's blogposts included Fascinating Marketing Presentations, Social Media Marketing Resources, Simple Fun and Simple Marketing News.

Simple Marketing News

Whittemore On Social Media & Flooring
Women, Flooring & The Retail Experience On FloorDaily
Press Release Archives - 2009

Fascinating Marketing Presentations

From BRITE '09, Jeff Jarvis Discusses Customers in a Googly World.

Social Media Marketing Resources

Lots of gems here, including two additions to my "How Do I?" series:
How Do I Craft a Blog Welcome Post?
How Do I Start With Social Media Guidelines?

and lots of food for thought:
Social Media: Fad or Revolution?
Transparency & Social Media Marketing

Simple Fun

Yes, just plain & simple fun: keeping track of the simple pleasures in life: Simple Pleasures: 2/19 - 2/25/10.

Thank you for reading!

Simple Marketing Now - January 2010 Update

January 2010 Simple Marketing Now Update

Here is the latest that I wrote about on the Simple Marketing Now side...

[For those of you new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

More specifically, during January 2010, I shared Fascinating Marketing Presentations, Social Media Marketing Resources and Simple Marketing News.

Simple Marketing News:

Two press releases:
Whittemore Keynotes Big Bob's Flooring Annual Convention
Whittemore Addresses Social Media Marketing at Surfaces 2010

Fascinating Marketing Presentations:

Joe Pulizzi on Content Marketing
Steve Rubel On Digital Trends - BRITE 09
Urban Outfitters: Be Where Customers Are

Social Media Marketing Resources:

Practical Social Media Perspective: Links of Note
The State of Social Media Marketing 2010 [Note: I contributed to the research and am quoted in the study.]

Thank you for reading!