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Monday, February 07, 2011

Simple Marketing News Update - January 2011

Simplify Your Marketing!


Greetings! How was your January? Have you started to see signs of renewed consumer interest? I was particularly encouraged when Judith Huck from Classique Floors in Portland, OR, shared with me that she is seeing a considerable pickup in showroom traffic in the past month. Is it the same for you?

In other news, I am just back from Surfaces 2011 and still digging out from under...

However, it is still early February so here follows the January 2011update from Simple Marketing Now with posts categorized into Social Media Marketing Resources and Simple Marketing News.

[If you are new to Flooring The Consumer, I also write the Simple Marketing Blog where I discuss marketing strategy and creative, practical, simple marketing approaches and share best practices - many of which may be relevant to you and your business as you consider what's possible. The blog also acts as newsroom for Simple Marketing Now.]

Simple Marketing News for January 2011

The big news in January revolved around Surfaces 2011.  Hence Press Release: Surfaces 2011 Education Sessions Focuses on Connecting With Customers and a summary of our interview with FloorDaily's Kemp Harr in Surfaces 2011 Workshop: Basics of Competitive Marketing.

In terms of preparing for 2011, I prepared Press Release Archives - 2010.

Social Media Marketing Resources:

If you are intrigued about what's ahead for 2011, you might enjoy Social Media & Content Marketing Predictions for 2011.

If you feel as strongly as I do about the value of content, I think you'll enjoy Attract Customers With Content: Magalog Guy Interview. You'll find the very best content marketing resources in this post about Junta42 Best Content Marketing Blogs Updated!

Sometimes it helps to hear from those who at the early stages of making sense of social media marketing for their business. Here is my blog interview with Susan Negley, Floor Covering Institute Blog Editor.

Some of you may have experienced the marvelous reports we used for conversations with flooring retailers in my Solutia Wear-Dated days. In this blog interview, you'll meet the person who helped me create a sustainable process for reporting: Meet Blue Lacuna's Eric Glaser.

Finally, here are the latest links to articles and news about practical marketing on Twitter, coded #PracticalMktr:  Practical Simple Marketing In The News - 1/11/11

As always, Thank You for reading.

Have a wonderful February!


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