There's so much to be admired about the physical in-store retail experience! At the same time, there's so much painless efficiency in the online experience... Here are my thoughts about possibly reinventing the customer experience:
What are your thoughts? Let me know in the comments here or on the original article.
Thank you for reading!
Best,
C.B.
A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
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Monday, April 22, 2013
Online or In-Store? Reinventing the Customer Experience
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB