A marketing blog about improving the consumer experience, even in flooring. To get there, it is critical to understand who that consumer is, what matters to him/her in a retail experience, and where to look for inspiration. And, by the way, more often than not, this consumer is a woman!
From 'walking in her shoes' to truly experiencing an online user experience, it's not too far-fetched! Here is an account of what my dad and I experienced:
