Flooring The Consumer on Simple Marketing Now

Please visit Flooring The Consumer's new home on SimpleMarketingNow.com where you can subscribe to receive updates to blog articles in real time!

Friday, June 15, 2007

Half Full or Half Empty?

Definitely totally full to almost overflowing!

Tom Vander Well from QAQNA recently tagged me in Is Your Glass Half-Full? referring to Ramblings From a Glass Half-Full's Terry Starbucker and What's in Your Glass (The Starbucker Meme)?

In thinking about what is in my glass, I decided to focus on what gets me going in the morning. Some other day, I'll address the other dayparts....

Terry asks that we answer the following questions:

1. How full is your glass?
2. What kind of glass is it?
3. What's in the glass?
4. Reasons for #1, #2, and #3

For #1, see above.

For #2, well, my glass is a carefully crafted ceramic mug created by my husband. He's a potter and pays careful attention to shape, weight, balance, texture and the overall visual aesthetics. I like a lot of coffee at the beginning of the day, so this mug holds the right quantity without being too heavy.

[The goal of a good potter is to create the lightest pot possible without affecting the integrity of the vessel, but that also looks the weight that it is. No surprises for the user.]

For #3, I drink coffee in the morning with .... lots of milk. Probably 2/3 milk to 1/3 coffee. I heat the milk up separately before adding the coffee and the end result should smell like caramel. No sugar. [Note: If I'm on the road, a venti non-fat Starbucks latte does the trick.]

My reasons for all of the above?
Morning sets the stage for the whole day which I see full of possibilities - ideas to absorb and share, gnarly issues to unravel, delightful surprises and unexpected improbabilities. The more I engage all of my senses, the faster my brain gets into a groove. So, holding my husband's mug in both hands, feeling the surface texture, while inhaling the smell of caramel coffee and admiring the abstract glaze patterns offers me a full sensory experience in anticipation of endless possibilities for the day!

I wonder what Brain Based Biz's Robyn McMaster would say?

For a marvelous visual interpretation of Starbucker's question, do visit Elizabeth Perry's woolgathering: half full. And, consider letting me know whether your glass is half full or half empty. How would your customers describe your glass? Would the two match?

In turn, I tag:
Reshma Anand from Qualitative Research Blog
Laurence-Helene from Blog Till You Drop!
Lori di Magno from Moda di Magno Blog for Stylish Living
Marc Goren from Transmission Content + Creative
Matt Dickman from Techno//Marketer

Technorati Tags: ,


Post a Comment

Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

Related Posts Plugin for WordPress, Blogger...