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Friday, June 15, 2007

Half Full or Half Empty?

Definitely totally full to almost overflowing!

Tom Vander Well from QAQNA recently tagged me in Is Your Glass Half-Full? referring to Ramblings From a Glass Half-Full's Terry Starbucker and What's in Your Glass (The Starbucker Meme)?

In thinking about what is in my glass, I decided to focus on what gets me going in the morning. Some other day, I'll address the other dayparts....

Terry asks that we answer the following questions:

1. How full is your glass?
2. What kind of glass is it?
3. What's in the glass?
4. Reasons for #1, #2, and #3

For #1, see above.

For #2, well, my glass is a carefully crafted ceramic mug created by my husband. He's a potter and pays careful attention to shape, weight, balance, texture and the overall visual aesthetics. I like a lot of coffee at the beginning of the day, so this mug holds the right quantity without being too heavy.

[The goal of a good potter is to create the lightest pot possible without affecting the integrity of the vessel, but that also looks the weight that it is. No surprises for the user.]

For #3, I drink coffee in the morning with .... lots of milk. Probably 2/3 milk to 1/3 coffee. I heat the milk up separately before adding the coffee and the end result should smell like caramel. No sugar. [Note: If I'm on the road, a venti non-fat Starbucks latte does the trick.]

My reasons for all of the above?
Morning sets the stage for the whole day which I see full of possibilities - ideas to absorb and share, gnarly issues to unravel, delightful surprises and unexpected improbabilities. The more I engage all of my senses, the faster my brain gets into a groove. So, holding my husband's mug in both hands, feeling the surface texture, while inhaling the smell of caramel coffee and admiring the abstract glaze patterns offers me a full sensory experience in anticipation of endless possibilities for the day!

I wonder what Brain Based Biz's Robyn McMaster would say?

For a marvelous visual interpretation of Starbucker's question, do visit Elizabeth Perry's woolgathering: half full. And, consider letting me know whether your glass is half full or half empty. How would your customers describe your glass? Would the two match?

In turn, I tag:
Reshma Anand from Qualitative Research Blog
Laurence-Helene from Blog Till You Drop!
Lori di Magno from Moda di Magno Blog for Stylish Living
Marc Goren from Transmission Content + Creative
Matt Dickman from Techno//Marketer

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