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Friday, June 29, 2007

Signs Of Another Brand Trail: Wear Dated

Wear Dated Carpet
Wear Dated Carpet, originally uploaded by marit79.

Here is a blast from Wear-Dated's past. As described in What Trail Does Your Brand Leave?, this photo captures our brand trail: a suggestion of our old logo, and a reminder of how we used to refer to ourselves.

We used to be known as Wear-Dated carpet, but evolved that to Wear-Dated carpet fiber. See, we don't make carpet, whereas we do make fiber. Much more straightforward, accurate and relevant to change the reference.

I'm not sure what the story is behind this photo. It is part of a photo set on Flickr titled "Chicago", but where in Chicago? It looks like it comes from an inside space and someone has been maintaining it.


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