Mario Vellandi's passion for "Authentic Green Marketing and Sustainable Product Development" shines strong in his blog Melodies in Marketing - which turns 2 on April 11th. That's where he explores innovation and marketing with a strong dose of design and creativity all relating to sustainability.
Mario contributed "Dancing to the Beet" to The Age of Conversation 2 - Why Don't They Get It? - the book that 237 authors from around the world collaborated on to benefit Variety, the children's charity [please consider buying the book]. His chapter truly bridges new & old via the example of "Heart Beet Gardening" "which builds vegetable gardens for schools, communities and home owners in Los Angeles, California" In it, he asks Accidental Marketer Sara how she goes about marketing. "...I just like talking to folks about the joy of growing and eating their own fresh food... Other than that, all the activities I plan and carry out help support that goal."
C.B.: Mario, how/why did you get involved in social media?
My involvement in social media came down to three reasons: To connect with others interested in the subjects I'm passionate about, in a personal and academic manner; To share what I knew/was learning from books and professional experience; and To improve my writing and grow as an individual.
C.B.: How has social media/networking changed how you approach purchase decisions and the retail experience?
- Monitor own & competitive brand conversations online and participate as appropriate to the context.
- Use available free/premium content creation and sharing sites as a publication & promotional tool, and as a means to interact with visitors and commentators.
- Communicate the availability of new media viewing and interaction options into the older media channels: in-person, telephone, television, print, website, and email marketing and signatures.
- Lose the business speak and learn & practice to speak personally. Professionalism and business policy need not be compromised. It's the tone of voice and demeanor that matter.
Mario: Employ whatever tools and tactics you can to promote word of mouth communications, be they positive, mediocre, or negative. Use these opportunities to acknowledge user experiences, use them for authentic testimonials, and as a means of customer service and gathering feedback for product/service improvement and development.
Thank you, Mario!
Comments? Questions? Feedback?
How have social media tools changed how you go about the purchase process? Has it changed your buying habits and patterns?
What about the challenge of managing multiple social profiles?
What about Mario's suggestion to use "free/premium content creation and sharing sites as a publication & promotional tool, and as a means to interact with visitors and commentators?" Have you found other tools to be as effective?