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Friday, March 06, 2009

Links of Note: BRITE '09 Conference

Links originally uploaded by Paul O'Connell.
It's Friday. Late. What an amazingly thought-provoking and inspiring week after BRITE '09 at Columbia University. I count my lucky stars to be actively participating in these truly unprecedented times with marketing taking on the role of a lifetime facilitating conversations with customers, redefininig customer service and leading the way toward cooperative, co-creative, interactive ways of creating and delivering value with customers.

Although I took copious notes and will be sharing insights with you, I need to digest them all and put them into context.

In the meantime, though, I thought I would share with you Links of Note relating to BRITE '09.

By the way, major kudos to David Rogers, Executive Director of Columbia Business School’s Center on Global Brand Leadership, host of the center’s BRITE conference and jazz musician extraordinaire. This week's event was outstanding!

And, Thank God! for my friend, David Polinchock from the Brand Experience Lab, who did a masterful job live blogging and tweeting the event. I don't know how he does it -- and I sat next to him and still couldn't figure it out! However, his summaries are terrific:

Day One:
+ BRITE 09, Digital Marketing that Works -- Cases from the Front Lines with Jeff Fleischman, Senior VP, Customer Experience, Citibank, and Darryl Gehly, Executive VP, Isobar.

+ BRITE 09, Digital Marketing that Works with Max Kalehoff

+ BRITE 09, Digital Marketing that Works with Sanjay Sood [and a terrific article from the conference from MediaPost on Movie Marketing].

+ BRITE 09, The Future of Media and the Prospects for Brands with Avner Ronen, CEO of Boxee [also, see boxee: the open, connected, social media center for mac os x and linux].

+ BRITE Conference: The Future of Media and the Prospects for Brands with Steve Rubel.

+ BRITE Conference: Crowdsourcing, Tribes, and Online Communities with Jeff Howe, Contributing Editor, Wired Magazine, and author of "Crowdsourcing"

+ BRITE Conference: Crowdsourcing, Tribes, and Online Communities with Mark Yolton, Senior VP, SAP Community Network, SAP

+ BRITE Conference: Crowdsourcing, Tribes, and Online Communities with Adam Nash, Senior Director of product development, LinkedIn.

+ BRITE Conference: Innovation and the Next Generation of Business with Umair Haque, Director, Havas Media Lab with an amazing presentation tool and an intense message.

+ BRITE Conference: Innovation and the Next Generation of Business with Aaron Cohen, Founding Partner, TechAviv & Yaron Samid, Founder, TechAviv.

From David Rogers' BRITE Blog, here is his summary from Day 1 -36 Ideas I Got from BRITE '09 (Day 1).

Day 2 kicked off with Seth Godin discussing his most recent book Tribes. Agenda: BRITE '09 conference on branding, innovation, and technology.

And, then, we broke into small groups. I attended the same first session that David P. did. Agenda: BRITE '09 conference on branding, innovation, and technology called "Beyond Advertising: New Practices in a Digital Age." Participants included:
  • Ross Buchanan, Director, Digital and Relationship Marketing, Molson
  • Alyson Meranze, VP, Digital Content & Strategy, American Express
  • Freddy Mini, CEO, Netvibes
  • Eli Noam, Professor of Finance and Economics, Columbia Business School, and Director of the Columbia Institute for Tele-Information
  • Don Sexton, Professor, Columbia Business School, and Director, the Jerome A. Chazen Institute of International Business
He then attended Bernd Schmitt's session - BRITE '09 Next Wave of New Media and How It Will Shape Customer Experiences of Brands - discussing how brand advertising went from very feature/benefit advertising to more emotional advertising.

And from NY Convergence, additional perspective on Seth Godin and Session 4.

I attended a fascinating session on creative breakthrough thinking where we took part in a practice exercise re: saving the New York Times.

Stay tuned for more from me. Definitely check out the BRITE Blog and the BRITE Twitter stream.

[For reference, here is the Agenda: BRITE '09 conference on branding, innovation, and technology.]

And let me know what kinds of ideas and possibilities these Links of Note from BRITE '09 generate. Have a wonderful weekend!

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