Over at the Simple Marketing Blog, I write about marketing strategy and creative, practical, simple marketing approaches - many of which may be relevant to you and your businesses. The blog also acts as newsroom for Simple Marketing Now. If you haven't already, perhaps you might check it out? Possibly even subscribe? And maybe even tell others?Here are highlights from this past June 2009.
June's press release announced that I have just been elected to the Columbia Business School Alumni Club of NY Board of Directors. It's a terrific alumni club that puts on top notch events in NYC [I've shared several with you here]. I've been active with the club since 2002 and am really honored to be serving on the Board.
My work with the Carpet and Rug Institute led to an interview on FloorDaily.net which was great fun! The details, including an update on the CRI Blog's progress, are captured in Whittemore Discusses CRI Blog on FloorDaily.net.
I've started documenting in the form of case studies the work I did while at Solutia. So far, I've published three: Flooring The Consumer: Case Study, Wear-Dated Upholstery Transformation: Case Study and Wear-Dated Report Builder: Case Study.
If you read nothing else, do read Sandy Carter Integrates Social Media Into The Marketing Mix from the MarketingProfs B2B Forum in Boston. It will inspire you to consider how social media tools might enhance your marketing.
Of course, if you read about Sandy Carter, you might want to read Let Your Brand Embrace 'Spirit of Simplicity', and you'll definitely want to have your notions about branding turned upside down [or rather right side up] with Jonathan Salem Baskin's 10 Ideas To Refocus Branding.
Two posts offer noteworthy links and references: Social Media Marketing References - Links of Note and Marketing Wisdom & Best-Kept Secrets.
Finally, I share with you my chapter from the first Age of Conversation in The Age of Conversation: The Conversation Age Enabled, and my latest article Creating Community... on MarketingProfs Daily Fix.
Thank you and I wish you, your friends and families a wonderful July 4th Holiday!
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB