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Tuesday, July 07, 2009

Social Flooring Index: Facebook - Beta

Social Flooring Index Wordle from Flooring The Consumer.
Social Flooring Index WordleYesterday's post - The Social Flooring Index - Beta Version: Twitter - introduced you to Flooring The Consumer's new Social Flooring Index.

Via the Social Flooring Index, I plan to capture who in flooring is doing what with social tools. And, there's plenty! In fact, I was delighted to find as much as I did. I can assure you there wasn't much happening a year ago.

This first version of the Social Flooring Index looks at Twitter, Facebook and blogs separately. The focus - at this point - is completeness. If you know of an organization in the flooring industry taking part in social media who isn't listed, would you let me know?

Facebook. Post college age people have gotten very active on Facebook in the past six months. [See Women Over the Age of 55 Are the Largest Growing Group on Facebook and 2009 Facebook Demographics and Statistics Report: 276% Growth in 35 to 54 Year Old Users.]

I originally enjoyed Facebook to stay connected with the amazing people I've met as a result of blogging and the collaborative book project, Age of Conversation. [I also created both a Wear-Dated company page and group.] Only recently have I experienced it to connect with long lost friends [the result of my high school class reunion]. It's definitely a social place. Interaction takes place among friends, via members of a group page [as I set up for my class] and among fans of a company page.

Several brands have successfully connected with fans via Facebook, including Candidate Obama.

Since Facebook is primarily about friends, fans and members, I've ranked the flooring Facebook accounts below according to those numbers. As the Social Flooring Index evolves, I may include other parameters.

What I find interesting here is the range of personal, group and company accounts. Why choose one over the other? Which has worked most effectively?

I welcome your input and suggestions as the index evolves into its final form.

As of 7/5/09


Name # of
Fans, etc.
Lowe's 881
members
Floor Leaders, Ft. Lauderdale 496
friends
Flooring By Cogdill, Columbia SC 463
members
Lowe's 375
fans
McKay Flooring Glasgow 359
friends
Home Depot 310
members
Oscars C1, NJ 246
fans
Holloway Carpet One Floor & Home 242
fans
Fans of Oscars Carpet One Floor & Home 226
members
Martin's Flooring Inc. 225
members
Kennys Carpet, Poughkeepsie NY 225
friends
Home Depot 197
fans
Tile Magazine 181
fans
Karastan 164
fans
Mannington Commercial 152
fans
Big Bog's Flooring DFW - lkng for gd people 151
members
Palmetto Carpet Company 150
members
Rhodes FA, Gulfport/Biloxi MS 144
friends
The Mohawk Group 144
members
Fans of Floor D├ęcor Carpet One 127
members
Gold Star Carpet One Floor & Home 115
fans
Home Depot 115
members
Mannington Floors 115
fans
The Floor Trader 114
members
BuildDirect 94
fans
Johnson Carpet One Floor & Home 89
fans
Mohawk 82
fans
Carpet One Floor & Home, Panama City FL 80
fans
Abbey Carpet, Philadelphia PA 78
friends
Floor Covering Weekly 78
fans
Alexandria C1, Washington DC 75
friends
The Floor Trader - Jacksonville 74
fans
Bentley Prince Street 72
friends
Carpet One Floor & Home National Green Select Day 72
fans
Bradford Carpet One Floor & Home 69
members
Carpet One Floor & Home 68
fans
Pucci Carpet One Floor & Home 66
fans
Carpet One Floor & Home 64
members
Broadway Carpet NYC 63
friends
Flooring America Supercenter, Grand Rapids MI 60
friends
Home Depot 59
members
Florcraft Carpet One Floor & Home 54
fans
Maritime Carpet One Floor & Home 52
members
Kerns C1, Milwaukee WI 52
members
Hatloes Carpet One Floor & Home 52
members
Century Carpet One Floor & Home 44
fans
Carpet One Floor & Home Welcomes Yr Support 40
fans
Glines Carpet One Floor & Home 40
fans
Mercer Carpet One, Maryland 39
fans
Independent Carpet One Floor & Home 39
fans
Carpet One Floor & Home - Carroll 39
fans
Cramers Carpet One Floor & Home 38
fans
Interiors by Carpet One Floor & Home 34
fans
Kensington Carpet One Floor & Home 34
fans
Ramey Carpet One 34
friends
Floor Trader Indy 33
friends
Home Depot 32
members
Flooring America Supercenter 29
fans
Big Bob's Flooring Outlet Blog 29
members
Premiere Flooring America 25
fans
Berks C1 24
friends
Big Bob's Flooring Outlet Hayes, VA 23
members
Ramey Carpet One Floor & Home 21
fans
Carpet Onew Floor & Home - Ames 20
fans
Carpet One Floor & Home, Loves Park 19
fans
L&M Carpet One Floor & Home 19
fans
Carpet One Floor & Home - Spirit Lake 19
fans
Bay Carpets Flooring America 17
fans
Acadian Flooring America 17
fans
Flooring America of Rapid City, SD 16
fans
Karastan Contract 16
members
Jabro Carpet One Floor & Home 16
fans
Ultron Carpet Fiber 16
fans
Flooring America by CarpetSmart 15
fans
George's Carpet One Floor & Home 15
fans
Home Depot 15
members
Glines Carpet One Floor & Home 14
fans
Colonial Floor Covering Carpet One 14
fans
Coyle Carpet One Floor & Home 14
fans
Majestic Abbey Carpet & Floor 13
fans
SCS Carpet One Floor & Home 12
fans
ProSource Wholesale FL 12
fans
Carpet One Floor & Home Design Center 11
fans
Walkers Carpet One Floor and Home 10
fans
Baileys Carpet One Floor & Home 10
fans
Modern Carpet One Floor & Home 10
fans
Classic Interiors, Stainmaster FC, Idaho Falls, ID 8
members
ProSource of Denver 6
fans
ProSource of Phoenix 6
fans
Mazzulo & Sons Carpet One Floor & Home 5
members
Ramey Carpet One 5
members
Big Bob's Flooring Outlet 4
fans
Olson Carpet One Floor & Home 3
fans
Flooring America 2
fans
Great S.E. Flooring America 2
fans
My Flooring America 2
friends
Emerson C1, Baton Rouge LA 2
members
Cannon Carpet One Floor & Home 2
fans
Kirksville Carpet One Floor & Home 1
fans
Carpet One Floor & Home - Dallas/Ft. Worth 1
fans
Carpet Corner is… Flooring America of Bradenton 1
fans
Aggieland Carpet One Floor & Home 1
fans

Next, Blogs.


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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB

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