Yesterday's post - The Social Flooring Index - Beta Version: Twitter - introduced you to Flooring The Consumer's new Social Flooring Index.Via the Social Flooring Index, I plan to capture who in flooring is doing what with social tools. And, there's plenty! In fact, I was delighted to find as much as I did. I can assure you there wasn't much happening a year ago.
This first version of the Social Flooring Index looks at Twitter, Facebook and blogs separately. The focus - at this point - is completeness. If you know of an organization in the flooring industry taking part in social media who isn't listed, would you let me know?
Facebook. Post college age people have gotten very active on Facebook in the past six months. [See Women Over the Age of 55 Are the Largest Growing Group on Facebook and 2009 Facebook Demographics and Statistics Report: 276% Growth in 35 to 54 Year Old Users.]
I originally enjoyed Facebook to stay connected with the amazing people I've met as a result of blogging and the collaborative book project, Age of Conversation. [I also created both a Wear-Dated company page and group.] Only recently have I experienced it to connect with long lost friends [the result of my high school class reunion]. It's definitely a social place. Interaction takes place among friends, via members of a group page [as I set up for my class] and among fans of a company page.
Several brands have successfully connected with fans via Facebook, including Candidate Obama.
Since Facebook is primarily about friends, fans and members, I've ranked the flooring Facebook accounts below according to those numbers. As the Social Flooring Index evolves, I may include other parameters.
What I find interesting here is the range of personal, group and company accounts. Why choose one over the other? Which has worked most effectively?
I welcome your input and suggestions as the index evolves into its final form.
| As of 7/5/09 | |||
| Name | # of | Fans, etc. | |
| Lowe's | 881 | members | |
| Floor Leaders, Ft. Lauderdale | 496 | friends | |
| Flooring By Cogdill, Columbia SC | 463 | members | |
| Lowe's | 375 | fans | |
| McKay Flooring Glasgow | 359 | friends | |
| Home Depot | 310 | members | |
| Oscars C1, NJ | 246 | fans | |
| Holloway Carpet One Floor & Home | 242 | fans | |
| Fans of Oscars Carpet One Floor & Home | 226 | members | |
| Martin's Flooring Inc. | 225 | members | |
| Kennys Carpet, Poughkeepsie NY | 225 | friends | |
| Home Depot | 197 | fans | |
| Tile Magazine | 181 | fans | |
| Karastan | 164 | fans | |
| Mannington Commercial | 152 | fans | |
| Big Bog's Flooring DFW - lkng for gd people | 151 | members | |
| Palmetto Carpet Company | 150 | members | |
| Rhodes FA, Gulfport/Biloxi MS | 144 | friends | |
| The Mohawk Group | 144 | members | |
| Fans of Floor Décor Carpet One | 127 | members | |
| Gold Star Carpet One Floor & Home | 115 | fans | |
| Home Depot | 115 | members | |
| Mannington Floors | 115 | fans | |
| The Floor Trader | 114 | members | |
| BuildDirect | 94 | fans | |
| Johnson Carpet One Floor & Home | 89 | fans | |
| Mohawk | 82 | fans | |
| Carpet One Floor & Home, Panama City FL | 80 | fans | |
| Abbey Carpet, Philadelphia PA | 78 | friends | |
| Floor Covering Weekly | 78 | fans | |
| Alexandria C1, Washington DC | 75 | friends | |
| The Floor Trader - Jacksonville | 74 | fans | |
| Bentley Prince Street | 72 | friends | |
| Carpet One Floor & Home National Green Select Day | 72 | fans | |
| Bradford Carpet One Floor & Home | 69 | members | |
| Carpet One Floor & Home | 68 | fans | |
| Pucci Carpet One Floor & Home | 66 | fans | |
| Carpet One Floor & Home | 64 | members | |
| Broadway Carpet NYC | 63 | friends | |
| Flooring America Supercenter, Grand Rapids MI | 60 | friends | |
| Home Depot | 59 | members | |
| Florcraft Carpet One Floor & Home | 54 | fans | |
| Maritime Carpet One Floor & Home | 52 | members | |
| Kerns C1, Milwaukee WI | 52 | members | |
| Hatloes Carpet One Floor & Home | 52 | members | |
| Century Carpet One Floor & Home | 44 | fans | |
| Carpet One Floor & Home Welcomes Yr Support | 40 | fans | |
| Glines Carpet One Floor & Home | 40 | fans | |
| Mercer Carpet One, Maryland | 39 | fans | |
| Independent Carpet One Floor & Home | 39 | fans | |
| Carpet One Floor & Home - Carroll | 39 | fans | |
| Cramers Carpet One Floor & Home | 38 | fans | |
| Interiors by Carpet One Floor & Home | 34 | fans | |
| Kensington Carpet One Floor & Home | 34 | fans | |
| Ramey Carpet One | 34 | friends | |
| Floor Trader Indy | 33 | friends | |
| Home Depot | 32 | members | |
| Flooring America Supercenter | 29 | fans | |
| Big Bob's Flooring Outlet Blog | 29 | members | |
| Premiere Flooring America | 25 | fans | |
| Berks C1 | 24 | friends | |
| Big Bob's Flooring Outlet Hayes, VA | 23 | members | |
| Ramey Carpet One Floor & Home | 21 | fans | |
| Carpet Onew Floor & Home - Ames | 20 | fans | |
| Carpet One Floor & Home, Loves Park | 19 | fans | |
| L&M Carpet One Floor & Home | 19 | fans | |
| Carpet One Floor & Home - Spirit Lake | 19 | fans | |
| Bay Carpets Flooring America | 17 | fans | |
| Acadian Flooring America | 17 | fans | |
| Flooring America of Rapid City, SD | 16 | fans | |
| Karastan Contract | 16 | members | |
| Jabro Carpet One Floor & Home | 16 | fans | |
| Ultron Carpet Fiber | 16 | fans | |
| Flooring America by CarpetSmart | 15 | fans | |
| George's Carpet One Floor & Home | 15 | fans | |
| Home Depot | 15 | members | |
| Glines Carpet One Floor & Home | 14 | fans | |
| Colonial Floor Covering Carpet One | 14 | fans | |
| Coyle Carpet One Floor & Home | 14 | fans | |
| Majestic Abbey Carpet & Floor | 13 | fans | |
| SCS Carpet One Floor & Home | 12 | fans | |
| ProSource Wholesale FL | 12 | fans | |
| Carpet One Floor & Home Design Center | 11 | fans | |
| Walkers Carpet One Floor and Home | 10 | fans | |
| Baileys Carpet One Floor & Home | 10 | fans | |
| Modern Carpet One Floor & Home | 10 | fans | |
| Classic Interiors, Stainmaster FC, Idaho Falls, ID | 8 | members | |
| ProSource of Denver | 6 | fans | |
| ProSource of Phoenix | 6 | fans | |
| Mazzulo & Sons Carpet One Floor & Home | 5 | members | |
| Ramey Carpet One | 5 | members | |
| Big Bob's Flooring Outlet | 4 | fans | |
| Olson Carpet One Floor & Home | 3 | fans | |
| Flooring America | 2 | fans | |
| Great S.E. Flooring America | 2 | fans | |
| My Flooring America | 2 | friends | |
| Emerson C1, Baton Rouge LA | 2 | members | |
| Cannon Carpet One Floor & Home | 2 | fans | |
| Kirksville Carpet One Floor & Home | 1 | fans | |
| Carpet One Floor & Home - Dallas/Ft. Worth | 1 | fans | |
| Carpet Corner is… Flooring America of Bradenton | 1 | fans | |
| Aggieland Carpet One Floor & Home | 1 | fans |
Next, Blogs.
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2 comments:
Another company on Facebook is Pierce Flooring and Design in Montana.
Thanks, Shannon.
I also just learned that CARE [Carpet America Recovery Effort] is on FB, too.
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Reminder: Please, no self-promotional or SPAM comments. Don't bother if you're simply trying to build inauthentic link juice. Finally, don't be anonymous: it's too hard to have a conversation. Thanks, CB